After rumors that Kate might be carrying twins, UK betting companies found themselves forced to change their strategy.

Less than a month after gambling news announced that bookmakers were taking bets on the name, gender and weight of the second royal baby, some companies are starting to fear they might be cleared out due to inside knowledge.

Bookmakers have become suspicious after a large number of newly opened accounts where users have placed a lot of money on Kate being pregnant with twins. While some of them have slashed the odds, but kept the option, others have suspended betting on it altogether.

On September 8, when it was confirmed that the Duchess of Cambridge is expecting a second child, odds for twins were at 20/1. But once the media spread the rumor that Kate is having twins and people rushed to the bookies to place money on it, most companies adjusted the odds in their favor.

At most online sportsbooks, wagering on two new royal babies could pay out a modest 5/2, while William Hill has decided to suspend bets entirely.

Daily Mail: All bets are orf! Insider info fears see bookmakers suspend betting on Kate giving birth to twins after surge in wagers from new accounts

The surge in baby bets started on Monday night, when William Hill initially slashed the odds on Royal twins from 20/1 to 9/1. After that, the company suspended wagers entirely. Rupert Adams, a spokesman for the company explained: “We have had a load of unexpected bets including a large number of new accounts. With any other market I would say that people know.”

Another major betting company, Coral, changed its odds from 20/1 to 10/1 and then to 8/1, in just a few weeks. The bookmaker claims it was the first one to make the change, after one customer placed a GBP1,000 bet on royal twins, at odds of 20/1.

Coral spokesman Nicola McGeady told reporters: “Since Will and Kate announced their news, all the big money has come for twins. With the gamble picking up pace overnight, we fear someone knows something we don’t.”

Ladbrokes was recently offering 8/1 and Paddy Power adjusted its offer to as low as 5/2. The odds for triplets remain at 100/1.

ParentDish: Duchess of Cambridge pregnant with twins? Betting suspended on royal baby

Newspapers have reported that the Duchess of Cambridge is pregnant with twins. What first sounded like unsupported gossip has started to seem highly probable, after bookmakers said they were suspecting that the large number of royal twins’ bets could mean the rumors are true.

Clarence House announced Kate’s second pregnancy on September 8, adding that she is suffering with hyperemesis gravidarum, or extreme morning sickness. Bookmakers quickly added baby names to their regular sports scores offers.

Meanwhile, the internet started to spread the information that Kate must be pregnant with twins, because the medical condition is more common in multiple pregnancies. The truth is that the Duchess suffered of the same extreme morning sickness with her first baby. It is unlikely that the Palace will release any more details about whether Kate is carrying twins or not. When she was expecting Prince George, all they did was confirm the month she is due.

But just to be on the safe side, top UK bookmaker William Hill suspended wagering on the couple expecting twins on Monday, and Coral followed its example putting all royal baby betting options on hold for now.

International Business Times: Kate Middleton, Prince William To Name Royal Baby Girl After Princess Diana: Report

Newspaper have already reported that Kate Middleton and Prince William received permission to name their new child after Queen Elizabeth, but royal biographer Andrew Morton claims the pair told friends they also want to honor William’s late mother, Princess Diana.

The Duke and Duchess of Cambridge have yet to learn the gender of their second child, but if female, she will be named Elizabeth Diana Windsor, British newspapers wrote. Morton says the couple is hoping for a girl to join their 14-month-old son, Prince George.

Morton, who is best known for his 1992 biography on Princess Diana, told reporters: “They discussed girls’ names before George was born and now they’re hoping the next one is a girl so they can carry out their wish to honor William’s mother. They’re not too thrilled at the thought it would be shortened to Princess Di but it won’t change their minds.”

The Globe cited an “inside source” saying: “They’ve already told the ailing queen that they believe it’s a girl. Like many of us, William and Kate fear the queen doesn’t have long left and want to honor her while she is still alive.”

After rumors that Kate might be carrying twins, UK betting companies found themselves forced to change their strategy.

Less than a month after gambling news announced that bookmakers were taking bets on the name, gender and weight of the second royal baby, some companies are starting to fear they might be cleared out due to inside knowledge.

Bookmakers have become suspicious after a large number of newly opened accounts where users have placed a lot of money on Kate being pregnant with twins. While some of them have slashed the odds, but kept the option, others have suspended betting on it altogether.

On September 8, when it was confirmed that the Duchess of Cambridge is expecting a second child, odds for twins were at 20/1. But once the media spread the rumor that Kate is having twins and people rushed to the bookies to place money on it, most companies adjusted the odds in their favor.

At most online sportsbooks, wagering on two new royal babies could pay out a modest 5/2, while William Hill has decided to suspend bets entirely.

Daily Mail: All bets are orf! Insider info fears see bookmakers suspend betting on Kate giving birth to twins after surge in wagers from new accounts

The surge in baby bets started on Monday night, when William Hill initially slashed the odds on Royal twins from 20/1 to 9/1. After that, the company suspended wagers entirely. Rupert Adams, a spokesman for the company explained: “We have had a load of unexpected bets including a large number of new accounts. With any other market I would say that people know.”

Another major betting company, Coral, changed its odds from 20/1 to 10/1 and then to 8/1, in just a few weeks. The bookmaker claims it was the first one to make the change, after one customer placed a GBP1,000 bet on royal twins, at odds of 20/1.

Coral spokesman Nicola McGeady told reporters: “Since Will and Kate announced their news, all the big money has come for twins. With the gamble picking up pace overnight, we fear someone knows something we don’t.”

Ladbrokes was recently offering 8/1 and Paddy Power adjusted its offer to as low as 5/2. The odds for triplets remain at 100/1.

ParentDish: Duchess of Cambridge pregnant with twins? Betting suspended on royal baby

Newspapers have reported that the Duchess of Cambridge is pregnant with twins. What first sounded like unsupported gossip has started to seem highly probable, after bookmakers said they were suspecting that the large number of royal twins’ bets could mean the rumors are true.

Clarence House announced Kate’s second pregnancy on September 8, adding that she is suffering with hyperemesis gravidarum, or extreme morning sickness. Bookmakers quickly added baby names to their regular sports scores offers.

Meanwhile, the internet started to spread the information that Kate must be pregnant with twins, because the medical condition is more common in multiple pregnancies. The truth is that the Duchess suffered of the same extreme morning sickness with her first baby. It is unlikely that the Palace will release any more details about whether Kate is carrying twins or not. When she was expecting Prince George, all they did was confirm the month she is due.

But just to be on the safe side, top UK bookmaker William Hill suspended wagering on the couple expecting twins on Monday, and Coral followed its example putting all royal baby betting options on hold for now.

International Business Times: Kate Middleton, Prince William To Name Royal Baby Girl After Princess Diana: Report

Newspaper have already reported that Kate Middleton and Prince William received permission to name their new child after Queen Elizabeth, but royal biographer Andrew Morton claims the pair told friends they also want to honor William’s late mother, Princess Diana.

The Duke and Duchess of Cambridge have yet to learn the gender of their second child, but if female, she will be named Elizabeth Diana Windsor, British newspapers wrote. Morton says the couple is hoping for a girl to join their 14-month-old son, Prince George.

Morton, who is best known for his 1992 biography on Princess Diana, told reporters: “They discussed girls’ names before George was born and now they’re hoping the next one is a girl so they can carry out their wish to honor William’s mother. They’re not too thrilled at the thought it would be shortened to Princess Di but it won’t change their minds.”

The Globe cited an “inside source” saying: “They’ve already told the ailing queen that they believe it’s a girl. Like many of us, William and Kate fear the queen doesn’t have long left and want to honor her while she is still alive.”

In efforts to maintain a more transparent approach with their gaming practices, some of the biggest bookmakers in Britain believe it is in their best interest to establish a supervisory watchdog. This newly formed group will aim to keep them in line with responsible gambling and other relevant standards that the industry calls for.

The Guardian: Bookmakers sign up to voluntary watchdog

With the current industry demands to create a higher standard of gaming and increase efforts to engage in responsible gambling, several high-profile firms are looking into setting up a watchdog. William Hill, Ladbrokes, Coral and Paddy Power are all among the gaming providers that want to implement the new group to oversee their practices.

They have come up with this plan in order to help them with avoid statutory measures for offering “free money” on many of their gaming machines and in betting shops. All of these big firms have agreed to remove all advertisements for touch-screen roulette machines from their respective shops starting from next month.

Additionally, they will also install responsible gambling messages that will be visible across a fifth of their shops’ space. Advertisement that promote “free bets” and “free money” for players to claim will not be aired before 9pm.

Latest gambling news reports that the new overseeing association will be called the Senet Group. Among their many responsibilities will be to fund educational advertising campaigns on problems that are associated with gambling. The group will also make sure to alter their TV commercials to contain more messages that are oriented towards responsible gambling.

Latest gambling news reports that Silver is determined many states that are currently experiencing financial difficulties will want to follow the model set by Nevada. The gaming state allows sports betting and is showing a steady growth.

Financial Times: Britain’s biggest bookmakers to create gambling watchdog

In order to follow through on tougher gaming standards that are being imposed by officials, four of the biggest bookmakers in Britain will create a new overseeing body. Problem gambling has become a heated debate in the industry, so establishing a board should help them curtail issues associated with that.

The self-regulatory body will be titled the Senet group (named after a board game in ancient Egypt), and its purpose will be to help maintains the standards that are sought by the industry today. The group will have the capacity to “name and shame” and also impose fines for any companies that don’t follow through on the missions and objectives set by it.

Other big name gaming providers like Bet365 and BetFred have also been invited to participate and sign-up for the new supervisory entity. The planned date for its launch is currently believed to be in January after several important steps pass completion.

Chief executive of Gala Coral, Carl Leaver, stated, “Actions speak louder than words. That’s why the Senet Group will be given the independence, budget and purpose to hold the betting industry to account.”

Recently, government official have expressed concern about the increased number of betting shops and the effect that they have on Britain’s society. This has seen them launch initiates to reduce problem gambling which is heavily linked to gambling advertisements and high-stakes betting machines that are provided by many betting shops.

Express & Star: Bookies back responsible gambling

William Hill, Ladbrokes, Coral and Paddy Power have all come together to form a new overseeing entity that is intended to help them maintain responsible gambling practices. Many corners of the country believe that gambling providers should be held accountable for problems that may arise due to intense gambling pursuits.

Therefore, the new body titled the Senet Group will be tasked with implementing strict guidelines and measures for all the gambling providers to follow. The key goals that have been put forward by the firms involve the voluntary ban on advertising various gambling offers such as “free bets” and “free money” before 9 pm.

Betting shops will also remove all advertisements of gaming machines from all their windows. Additionally, they will convert a fifth of their shop window advertisement space into messages that will bear responsible gambling points, according to gambling news.

The aim is to protect “vulnerable” gamblers from spending all of their money, while the new group will also have the power to “name and shame” and impose fines for any provider that doesn’t follow the regulations.

Although currently there are four founding companies looking to establish a watchdog, others have also been encouraged to join. Chief executive of Ladbrokes, Richard Glynn, commented, “Gambling has long been a leisure pursuit and part of the cultural fabric of the UK, but we are alive to the concerns of the public to keep gambling a responsible and fun activity.”

PoliticsHome: Four bookmakers set up watchdog to keep themselves in check

A total of four gaming providers have come up with a plant to set up an overseeing body that will make sure all the companies are running socially responsible operations. William Hill, Ladbrokes, Gala Coral and Paddy Power have all agreed to start the new Senet group to keep them in line with the guidelines demanded by government officials and the public.

All of the big four companies are already member of the Association of British Bookmakers, and the new group will help them maintain leverage over BetFred, which the largest non-member of the Association.

The Gambling Commission was established by the government to oversee and make sure all practices are scrupulous and responsible towards the society at large. However, up until it has not done much with its powers but instead has managed to receive criticism from some corners of the public for not doing any effective work.

No fines or penalties like loss of license have been issued to providers for breaching regulations on gambling. The Commission has not been able to discipline the perpetrators for not following the rules which has propelled the government and the public to seek a better regulating body to ensure all runs according to the guidelines.

In efforts to maintain a more transparent approach with their gaming practices, some of the biggest bookmakers in Britain believe it is in their best interest to establish a supervisory watchdog. This newly formed group will aim to keep them in line with responsible gambling and other relevant standards that the industry calls for.

The Guardian: Bookmakers sign up to voluntary watchdog

With the current industry demands to create a higher standard of gaming and increase efforts to engage in responsible gambling, several high-profile firms are looking into setting up a watchdog. William Hill, Ladbrokes, Coral and Paddy Power are all among the gaming providers that want to implement the new group to oversee their practices.

They have come up with this plan in order to help them with avoid statutory measures for offering “free money” on many of their gaming machines and in betting shops. All of these big firms have agreed to remove all advertisements for touch-screen roulette machines from their respective shops starting from next month.

Additionally, they will also install responsible gambling messages that will be visible across a fifth of their shops’ space. Advertisement that promote “free bets” and “free money” for players to claim will not be aired before 9pm.

Latest gambling news reports that the new overseeing association will be called the Senet Group. Among their many responsibilities will be to fund educational advertising campaigns on problems that are associated with gambling. The group will also make sure to alter their TV commercials to contain more messages that are oriented towards responsible gambling.

Latest gambling news reports that Silver is determined many states that are currently experiencing financial difficulties will want to follow the model set by Nevada. The gaming state allows sports betting and is showing a steady growth.

Financial Times: Britain’s biggest bookmakers to create gambling watchdog

In order to follow through on tougher gaming standards that are being imposed by officials, four of the biggest bookmakers in Britain will create a new overseeing body. Problem gambling has become a heated debate in the industry, so establishing a board should help them curtail issues associated with that.

The self-regulatory body will be titled the Senet group (named after a board game in ancient Egypt), and its purpose will be to help maintains the standards that are sought by the industry today. The group will have the capacity to “name and shame” and also impose fines for any companies that don’t follow through on the missions and objectives set by it.

Other big name gaming providers like Bet365 and BetFred have also been invited to participate and sign-up for the new supervisory entity. The planned date for its launch is currently believed to be in January after several important steps pass completion.

Chief executive of Gala Coral, Carl Leaver, stated, “Actions speak louder than words. That’s why the Senet Group will be given the independence, budget and purpose to hold the betting industry to account.”

Recently, government official have expressed concern about the increased number of betting shops and the effect that they have on Britain’s society. This has seen them launch initiates to reduce problem gambling which is heavily linked to gambling advertisements and high-stakes betting machines that are provided by many betting shops.

Express & Star: Bookies back responsible gambling

William Hill, Ladbrokes, Coral and Paddy Power have all come together to form a new overseeing entity that is intended to help them maintain responsible gambling practices. Many corners of the country believe that gambling providers should be held accountable for problems that may arise due to intense gambling pursuits.

Therefore, the new body titled the Senet Group will be tasked with implementing strict guidelines and measures for all the gambling providers to follow. The key goals that have been put forward by the firms involve the voluntary ban on advertising various gambling offers such as “free bets” and “free money” before 9 pm.

Betting shops will also remove all advertisements of gaming machines from all their windows. Additionally, they will convert a fifth of their shop window advertisement space into messages that will bear responsible gambling points, according to gambling news.

The aim is to protect “vulnerable” gamblers from spending all of their money, while the new group will also have the power to “name and shame” and impose fines for any provider that doesn’t follow the regulations.

Although currently there are four founding companies looking to establish a watchdog, others have also been encouraged to join. Chief executive of Ladbrokes, Richard Glynn, commented, “Gambling has long been a leisure pursuit and part of the cultural fabric of the UK, but we are alive to the concerns of the public to keep gambling a responsible and fun activity.”

PoliticsHome: Four bookmakers set up watchdog to keep themselves in check

A total of four gaming providers have come up with a plant to set up an overseeing body that will make sure all the companies are running socially responsible operations. William Hill, Ladbrokes, Gala Coral and Paddy Power have all agreed to start the new Senet group to keep them in line with the guidelines demanded by government officials and the public.

All of the big four companies are already member of the Association of British Bookmakers, and the new group will help them maintain leverage over BetFred, which the largest non-member of the Association.

The Gambling Commission was established by the government to oversee and make sure all practices are scrupulous and responsible towards the society at large. However, up until it has not done much with its powers but instead has managed to receive criticism from some corners of the public for not doing any effective work.

No fines or penalties like loss of license have been issued to providers for breaching regulations on gambling. The Commission has not been able to discipline the perpetrators for not following the rules which has propelled the government and the public to seek a better regulating body to ensure all runs according to the guidelines.

The second royal baby is on its way, and thousands of punters have already rushed to the bookies to place wagers on its name.

This week started off with great news for fans of the Royal Family, as a statement from Clarence House announced Prince George is going to be a big brother. As Prince William and Catherine, Duchess of Cambridge are expecting their second child, online gambling news sites predict a new betting bonanza.

When Kate and William got married in April 2011, 24.5 million watched their wedding on TV. Soon after the news got out that the Duchess of Cambridge was pregnant, bookmakers started offering odds on the royal baby’s name, hair color and even his future job, with bettors placing over $2.4 million in wagers.

Betting companies are expecting even bigger profits this time around, as the second royal baby has started to draw new clients just after the announcement was made. Next to the usual sports scores listed at bookmakers, players can already place wagers on the name, weight and hair color of the new royal baby.

The Wire: People Are Already Betting on the Royal Baby

British newspapers have announced the Duchess of Cambridge is expecting a second child. Kate will not be accompanying Prince William on a previous engagement in Oxford, as she is suffering from Hyperemesis Gravidarum – a severe form of morning sickness – and is under medical observation.

Meanwhile, punters are already placing bets on the baby’s name, hair color, weight, and even whether Kate is having twins or triplets. Irish bookmaker Paddy Power has released a statement saying players have already spent more than GBP10,000 by Monday midnight.

“If there’s one thing that baby George taught us it’s that the British public love a punt on a Royal offspring and we’re bracing ourselves for another baby betting bonanza. Money is already pouring in by the pramload and we expect this to be the biggest novelty betting market of the year,” Paddy Power said in a statement.

According to the company’s latest odds, the safest bet is on Kate and William having a brown-haired baby at birth. Odds on hair color are: brown (6/4), blonde (5/2), red (3/1) and black (5/1). Odds for multiple birth are 33/1 for twins and 250/1 for triplets. As for the weight of the baby, Paddy Power is going with 5/1 for less than 6lbs, 6lbs to 6lbs 15oz, or 9lbs to 9lbs 15oz; 11/8 for 7lbs to 7lbs 15oz; 11/8 for 8lbs to 8lbs 15oz; and 8/1 for the baby weighing 10lbs or more.

As far as names go, Elizabeth, Henry and Victoria are top favorites with odds of 10/1, followed by Charlotte, Arthur, William, Alice, Philip, Alexandra, Catherine or Kate, and Charles, all given 12/1 odds; James, Mary and Frances are at 16/1, while Albert, Alex/Alexander, Diana and Spencer are at 20/1. The last option – Macbeth – is a long-shot with odds of 500/1.

E! News: Royal Baby No. 2 Names and Gender Already Sparking Major Betting Frenzy — Check Out the Odds!

Merely hours after Clarence House revealed the good news that Kate Middleton and Prince William are expecting their second child, bookmakers have started taking wagers on the baby’s gender and name.

“The royal baby betting frenzy is back in full swing. With one correct gamble already in the bag, punters are quickly reinvesting their winnings on the couple having a second son called James,” Jessica Bridge of Ladbrokes told E! News.

James, the duchess’ brother’s name, is at the top of the list with 6:1 odds, followed by Elizabeth, Arthur and Victoria at 8:1. Ladbrokes has posted 4:5 odds that the duke and duchess will have another boy, and it seems highly unlikely that Kate is carrying more than one child, with odds being at 20:1 for twins and 100:1 for triplets.

Either way, punters will have to wait until next spring to meet the second royal baby and find out if they won.

People: Royal Baby’s Name and Sex: Bookmakers Taking Bets

The Duke and Duchess of Cambridge announced that Kate is expecting their second child and all bets are on, as bookmakers are already taking wagers on the baby’s name and sex.

“The Royal Baby betting frenzy is back in full swing,” Jessica Bridge of Ladbrokes told reporters. “With one correct gamble already in the bag, punters are quickly reinvesting their winnings on the couple having a second son called James,” she added.

Ladbrokes is offering 4:5 odds on the new child being a boy, and James (Kate’s brother’s name) is the top favorite for a first name, with odds at 6:1.

NBC News: Royal Baby Boom a Bonanza for British Economy

The British economy is getting a boost from the second royal baby. Money has already started pouring into the betting industry, and economy experts are expecting tourism and souvenir sales to increase.

When Prince George was born last July, it was predicted that the food, drink, tourism and media industry would make an extra $400 million in sales. The birth of the second baby is expected to reach the same level, but economist Howard Archer warns: “There may be a small feel-good factor when it is born and some buying of souvenirs but that is as far as it will go.”

Gamblers have already started to place wagers on the baby’s name, gender and weight, which can only mean good news for the betting industry.

CNN: Betting gets a bump from Royal Baby #2

Gambling companies are preparing for another betting bonanza. Paddy Power said it was expecting this to be the biggest novelty betting market of the year, and Ladbrokes has also announced it was taking bets on the new baby’s name, with James being favorite at odds of 6:1. Betfair is going with Victoria as top choice for the second child’s name.

Players from all over the world have placed more than GBP1.5 million ($2.4 million) in wagers on the birth of the first royal baby, trying to guess its name, hair color and future career. Bets started pouring after the palace announced that Kate had gone into labor.

Wagers on a sibling for Prince George have been open for some time, and betting companies said hundreds of people have already won thousands of pounds.

“587 people have correctly predicted that the couple would announce they are expecting a second child in 2014, all of those punters have now collected [their] winnings,” Ladbrokes announced.

The second royal baby is on its way, and thousands of punters have already rushed to the bookies to place wagers on its name.

This week started off with great news for fans of the Royal Family, as a statement from Clarence House announced Prince George is going to be a big brother. As Prince William and Catherine, Duchess of Cambridge are expecting their second child, online gambling news sites predict a new betting bonanza.

When Kate and William got married in April 2011, 24.5 million watched their wedding on TV. Soon after the news got out that the Duchess of Cambridge was pregnant, bookmakers started offering odds on the royal baby’s name, hair color and even his future job, with bettors placing over $2.4 million in wagers.

Betting companies are expecting even bigger profits this time around, as the second royal baby has started to draw new clients just after the announcement was made. Next to the usual sports scores listed at bookmakers, players can already place wagers on the name, weight and hair color of the new royal baby.

The Wire: People Are Already Betting on the Royal Baby

British newspapers have announced the Duchess of Cambridge is expecting a second child. Kate will not be accompanying Prince William on a previous engagement in Oxford, as she is suffering from Hyperemesis Gravidarum – a severe form of morning sickness – and is under medical observation.

Meanwhile, punters are already placing bets on the baby’s name, hair color, weight, and even whether Kate is having twins or triplets. Irish bookmaker Paddy Power has released a statement saying players have already spent more than GBP10,000 by Monday midnight.

“If there’s one thing that baby George taught us it’s that the British public love a punt on a Royal offspring and we’re bracing ourselves for another baby betting bonanza. Money is already pouring in by the pramload and we expect this to be the biggest novelty betting market of the year,” Paddy Power said in a statement.

According to the company’s latest odds, the safest bet is on Kate and William having a brown-haired baby at birth. Odds on hair color are: brown (6/4), blonde (5/2), red (3/1) and black (5/1). Odds for multiple birth are 33/1 for twins and 250/1 for triplets. As for the weight of the baby, Paddy Power is going with 5/1 for less than 6lbs, 6lbs to 6lbs 15oz, or 9lbs to 9lbs 15oz; 11/8 for 7lbs to 7lbs 15oz; 11/8 for 8lbs to 8lbs 15oz; and 8/1 for the baby weighing 10lbs or more.

As far as names go, Elizabeth, Henry and Victoria are top favorites with odds of 10/1, followed by Charlotte, Arthur, William, Alice, Philip, Alexandra, Catherine or Kate, and Charles, all given 12/1 odds; James, Mary and Frances are at 16/1, while Albert, Alex/Alexander, Diana and Spencer are at 20/1. The last option – Macbeth – is a long-shot with odds of 500/1.

E! News: Royal Baby No. 2 Names and Gender Already Sparking Major Betting Frenzy — Check Out the Odds!

Merely hours after Clarence House revealed the good news that Kate Middleton and Prince William are expecting their second child, bookmakers have started taking wagers on the baby’s gender and name.

“The royal baby betting frenzy is back in full swing. With one correct gamble already in the bag, punters are quickly reinvesting their winnings on the couple having a second son called James,” Jessica Bridge of Ladbrokes told E! News.

James, the duchess’ brother’s name, is at the top of the list with 6:1 odds, followed by Elizabeth, Arthur and Victoria at 8:1. Ladbrokes has posted 4:5 odds that the duke and duchess will have another boy, and it seems highly unlikely that Kate is carrying more than one child, with odds being at 20:1 for twins and 100:1 for triplets.

Either way, punters will have to wait until next spring to meet the second royal baby and find out if they won.

People: Royal Baby’s Name and Sex: Bookmakers Taking Bets

The Duke and Duchess of Cambridge announced that Kate is expecting their second child and all bets are on, as bookmakers are already taking wagers on the baby’s name and sex.

“The Royal Baby betting frenzy is back in full swing,” Jessica Bridge of Ladbrokes told reporters. “With one correct gamble already in the bag, punters are quickly reinvesting their winnings on the couple having a second son called James,” she added.

Ladbrokes is offering 4:5 odds on the new child being a boy, and James (Kate’s brother’s name) is the top favorite for a first name, with odds at 6:1.

NBC News: Royal Baby Boom a Bonanza for British Economy

The British economy is getting a boost from the second royal baby. Money has already started pouring into the betting industry, and economy experts are expecting tourism and souvenir sales to increase.

When Prince George was born last July, it was predicted that the food, drink, tourism and media industry would make an extra $400 million in sales. The birth of the second baby is expected to reach the same level, but economist Howard Archer warns: “There may be a small feel-good factor when it is born and some buying of souvenirs but that is as far as it will go.”

Gamblers have already started to place wagers on the baby’s name, gender and weight, which can only mean good news for the betting industry.

CNN: Betting gets a bump from Royal Baby #2

Gambling companies are preparing for another betting bonanza. Paddy Power said it was expecting this to be the biggest novelty betting market of the year, and Ladbrokes has also announced it was taking bets on the new baby’s name, with James being favorite at odds of 6:1. Betfair is going with Victoria as top choice for the second child’s name.

Players from all over the world have placed more than GBP1.5 million ($2.4 million) in wagers on the birth of the first royal baby, trying to guess its name, hair color and future career. Bets started pouring after the palace announced that Kate had gone into labor.

Wagers on a sibling for Prince George have been open for some time, and betting companies said hundreds of people have already won thousands of pounds.

“587 people have correctly predicted that the couple would announce they are expecting a second child in 2014, all of those punters have now collected [their] winnings,” Ladbrokes announced.

The highlight of this week’s online gambling news is the data breach that happened in 2010 and affected 649,000 Paddy Power customers. Their personal details were stolen by a Canadian who hacked into the betting company’s database. Now, four years later, Paddy Power is sending out emails to users who have been affected.

The hacker accessed personal information such as names, addresses, phone numbers, dates of birth, and even all the security questions used to verify accounts, along with the answers chosen by users. Luckily, he did not manage to get his hands on any financial information.

“We sincerely regret that this breach occurred and we apologize to people who have been inconvenienced as a result,” online division chief Peter O’Donovan said.

“We take our responsibilities regarding customer data extremely seriously and have conducted an extensive investigation into the breach and the recovered data. That investigation shows that there is no evidence that any customer accounts have been adversely impacted by this breach.”

Irish Mirror: Paddy Power say 650,000 customers affected by 2010 cyber attack

Paddy Power started to contact customers, after it was discovered that their personal information was leaked in a 2010 cyber attack. Almost 650,000 punters were affected by the data theft, and the Irish betting company said it was “pro-actively” getting in touch with those whose names, addresses, and phone numbers may have fallen into the wrong hands.

When checking their emails or the latest gambling results, some customers also came across a letter signed by Paddy Power’s managing director of online business, Peter O’Donovan, delivering the bad news that their personal details were stolen. The attack allegedly originated in Ontario, Canada.

The company said no financial information was taken from the 120,855 Irish customers, 461,154 UK users, and 67,052 international punters have been affected. It has been reported that Paddy Power became aware of the fraud in May, when it immediately launched an investigation, but it’s unclear why it took them so long to go public with it.

“We are communicating with all of the people whose details have been compromised to tell them what has happened,” O’Donovan added.

Comox Valley Echo: Irish betting company Paddy Power apologizes for 2010 data breach involving 649,055 customers

The Dublin-based online and mobile betting operator said it had known since 2010 that someone attempted to hack its customers’ online accounts. Paddy Power monitored the system for signs of fraud or theft, but said it had found no evidence of it actually happening

It was only in May that the company received a tipoff about a man in Toronto who had an archive of Paddy Power’s customers’ names, addresses, phone numbers, emails, birth dates, usernames, and security questions. All this information would come in handy to someone who tries to impersonate customers, to crack into their personal accounts on other websites.

Two Canadian court orders were secured in July, ordering the man to surrender his database. The police also obtained permits to look into his IT equipment and financial records. The man was questioned by officers, but is yet to be charged with any crime.

Paddy Power has started to send emails to the 649,055 customers affected. That number represented almost 30% of its online gamblers in 2010. Users were advised to change their security questions on all web accounts.

According to Maksym Schipka, an information security specialist working for British cyber-security firm Clearswift, the betting operator’s failure to identify the details of the data theft over the past four years is “a huge failure on Paddy Power’s behalf to maintain control and protection of its users’ critical information.”

Gloal Post: Ireland expresses concern over data breach in bookmaker Paddy Power

Soon after it came to light that a Canadian hacker had stolen personal information from Paddy Power’s data base, the Irish government publicly expressed concern over the data breach.

Dara Murphy, minister of state at the departments of the prime minister and foreign affairs with special responsibility for European affairs and data protection, told reporters: “I am very disappointed that it has taken until now for Paddy Power to inform its customers”

The breach occurred in October 2010, but Paddy Power did not inform the office of the Data Protection Commissioner until May 12, 2014. While gambling laws do not make it mandatory for operators to report such breaches, this is the recommended best practice.

The Irish betting operator waited almost four years to talk about what happened, and only went public after an investigation revealed details about the data theft.

“Paddy Power put in place increased security measures after the breach in 2010 and I have been in touch with the Office of the Data Protection Commissioner, which met with Paddy Power representatives this week,” Murphy added in a statement.

“My office and that of the Data Protection Commissioner will be working closely in relation to this matter. It is best practice to inform the commissioner as soon as these breaches occur, and although these were not breaches of password or financial information, the data security breach code of practice should be followed at all times in order to safeguard personal information and assure customers that their data is secure.”

The highlight of this week’s online gambling news is the data breach that happened in 2010 and affected 649,000 Paddy Power customers. Their personal details were stolen by a Canadian who hacked into the betting company’s database. Now, four years later, Paddy Power is sending out emails to users who have been affected.

The hacker accessed personal information such as names, addresses, phone numbers, dates of birth, and even all the security questions used to verify accounts, along with the answers chosen by users. Luckily, he did not manage to get his hands on any financial information.

“We sincerely regret that this breach occurred and we apologize to people who have been inconvenienced as a result,” online division chief Peter O’Donovan said.

“We take our responsibilities regarding customer data extremely seriously and have conducted an extensive investigation into the breach and the recovered data. That investigation shows that there is no evidence that any customer accounts have been adversely impacted by this breach.”

Irish Mirror: Paddy Power say 650,000 customers affected by 2010 cyber attack

Paddy Power started to contact customers, after it was discovered that their personal information was leaked in a 2010 cyber attack. Almost 650,000 punters were affected by the data theft, and the Irish betting company said it was “pro-actively” getting in touch with those whose names, addresses, and phone numbers may have fallen into the wrong hands.

When checking their emails or the latest gambling results, some customers also came across a letter signed by Paddy Power’s managing director of online business, Peter O’Donovan, delivering the bad news that their personal details were stolen. The attack allegedly originated in Ontario, Canada.

The company said no financial information was taken from the 120,855 Irish customers, 461,154 UK users, and 67,052 international punters have been affected. It has been reported that Paddy Power became aware of the fraud in May, when it immediately launched an investigation, but it’s unclear why it took them so long to go public with it.

“We are communicating with all of the people whose details have been compromised to tell them what has happened,” O’Donovan added.

Comox Valley Echo: Irish betting company Paddy Power apologizes for 2010 data breach involving 649,055 customers

The Dublin-based online and mobile betting operator said it had known since 2010 that someone attempted to hack its customers’ online accounts. Paddy Power monitored the system for signs of fraud or theft, but said it had found no evidence of it actually happening

It was only in May that the company received a tipoff about a man in Toronto who had an archive of Paddy Power’s customers’ names, addresses, phone numbers, emails, birth dates, usernames, and security questions. All this information would come in handy to someone who tries to impersonate customers, to crack into their personal accounts on other websites.

Two Canadian court orders were secured in July, ordering the man to surrender his database. The police also obtained permits to look into his IT equipment and financial records. The man was questioned by officers, but is yet to be charged with any crime.

Paddy Power has started to send emails to the 649,055 customers affected. That number represented almost 30% of its online gamblers in 2010. Users were advised to change their security questions on all web accounts.

According to Maksym Schipka, an information security specialist working for British cyber-security firm Clearswift, the betting operator’s failure to identify the details of the data theft over the past four years is “a huge failure on Paddy Power’s behalf to maintain control and protection of its users’ critical information.”

Gloal Post: Ireland expresses concern over data breach in bookmaker Paddy Power

Soon after it came to light that a Canadian hacker had stolen personal information from Paddy Power’s data base, the Irish government publicly expressed concern over the data breach.

Dara Murphy, minister of state at the departments of the prime minister and foreign affairs with special responsibility for European affairs and data protection, told reporters: “I am very disappointed that it has taken until now for Paddy Power to inform its customers”

The breach occurred in October 2010, but Paddy Power did not inform the office of the Data Protection Commissioner until May 12, 2014. While gambling laws do not make it mandatory for operators to report such breaches, this is the recommended best practice.

The Irish betting operator waited almost four years to talk about what happened, and only went public after an investigation revealed details about the data theft.

“Paddy Power put in place increased security measures after the breach in 2010 and I have been in touch with the Office of the Data Protection Commissioner, which met with Paddy Power representatives this week,” Murphy added in a statement.

“My office and that of the Data Protection Commissioner will be working closely in relation to this matter. It is best practice to inform the commissioner as soon as these breaches occur, and although these were not breaches of password or financial information, the data security breach code of practice should be followed at all times in order to safeguard personal information and assure customers that their data is secure.”

It is fashionable to speak of “dynasties,” i.e. multiple repeat title-winners, in many sports these days, but perhaps no championship is so susceptible to dominance by a single force as the Tour de France. The latest mighty ruler over the sport is this year’s winner Alberto Contador of Spain, who overcame Andy Schleck to take his third Tour in four years – and his third in three tries.

Though Contador managed to sport the yellow jersey from Stage 15, it was hardly easy going for the back-to-back champion. In Stage 3, Contador went down among the peloton in crash that would remove Frank Schleck from the competition altogether and set back the Spanaird’s chances for some time.

But Contador had been there before and he slowly chipped away at Andy Schleck’s lead, which the youth rider had regained in Stage 9. Stage 15 was key in the 2010 Tour de France and in fact Contador invited controversy when he forewent certain unwritten rules of sportsmanship to blow past Schleck as the chain on Schleck’s bike fell out. Though Contador apologized after the race, some former cyclists including Miguel Indurain came to his defense.

Schleck would fight back and take Stage 17, but since Contador finished mere seconds behind in the stage, it made little difference. At the end of Stage 19, Contador had built up a lead of 39 seconds and held that difference through Stage 20 for his second consecutive Tour de France win.

Contador now joins recent superstars such as Greg LeMond (Tour de France winner in 1986, ’89 and ’90), Indurain (’91 through ’95) and Lance Armstrong (’99 through 2005). The next dynasty may be Schleck’s, as the 25-year-old Luxembourger has now won three straight youth rider titles on the Tour de France.

In terms of odds, the bookmakers were again prescient, as the 4/7 odds on Contador held against Paddy Power’s proposition bet offering a 5/4 line on “the field.” In 19th place, John Gadret ended up the top Frenchman, a surprise to bookmakers who had him at 15/2 odds to be the tops from France in the race.

It is fashionable to speak of “dynasties,” i.e. multiple repeat title-winners, in many sports these days, but perhaps no championship is so susceptible to dominance by a single force as the Tour de France. The latest mighty ruler over the sport is this year’s winner Alberto Contador of Spain, who overcame Andy Schleck to take his third Tour in four years – and his third in three tries.

Though Contador managed to sport the yellow jersey from Stage 15, it was hardly easy going for the back-to-back champion. In Stage 3, Contador went down among the peloton in crash that would remove Frank Schleck from the competition altogether and set back the Spanaird’s chances for some time.

But Contador had been there before and he slowly chipped away at Andy Schleck’s lead, which the youth rider had regained in Stage 9. Stage 15 was key in the 2010 Tour de France and in fact Contador invited controversy when he forewent certain unwritten rules of sportsmanship to blow past Schleck as the chain on Schleck’s bike fell out. Though Contador apologized after the race, some former cyclists including Miguel Indurain came to his defense.

Schleck would fight back and take Stage 17, but since Contador finished mere seconds behind in the stage, it made little difference. At the end of Stage 19, Contador had built up a lead of 39 seconds and held that difference through Stage 20 for his second consecutive Tour de France win.

Contador now joins recent superstars such as Greg LeMond (Tour de France winner in 1986, ’89 and ’90), Indurain (’91 through ’95) and Lance Armstrong (’99 through 2005). The next dynasty may be Schleck’s, as the 25-year-old Luxembourger has now won three straight youth rider titles on the Tour de France.

In terms of odds, the bookmakers were again prescient, as the 4/7 odds on Contador held against Paddy Power’s proposition bet offering a 5/4 line on “the field.” In 19th place, John Gadret ended up the top Frenchman, a surprise to bookmakers who had him at 15/2 odds to be the tops from France in the race.

While the final result and the final match of the 2010 FIFA World Cup wasn’t highly unexpected, the relative lack of clear-cut favorite throughout the tournament made for some big payouts for punters who bet correctly.

To start the tournament, Spain was a favorite at every sportsbook: The only variable were the odds, which ran at 4/1, 9/2 or 5/1. That’s at least $500 on a $100 bet just for picking the no.1 ranked team in the world going into the tournament. Even with eight teams remaining, Spain was still getting 11/4 odds at PaddyPower – a potential $375 more on a $100 wager.

Ladbrokes Sportsbook had finalists Spain and Holland at 2/1 and 13/2 to make the final match when the World Cup began. A $50 bet on each there earned clever bettors a total of $525.

As for individual matches, the biggest money was predictably made betting against the powerhouses. Those foolhardy enough to have wagered on Switzerland to beat Spain in their first game got odds of 11/1 at Brobury Sports for a huge $1,200 on $100 invested. And despite the terrible morale on Team France going into their third game, a South Africa win was still getting 11/5 odds at PaddyPower, for another $320 on $100 when the host nation defeated the champions of 1998.

Probably the biggest loss in the tournament was suffered by a bookmaker. Paddy Power had installed a money-back special for the World Cup, in which certain wagers would be returned on a 0-0 draw. England-Algeria in group play ended at 0-0 with millions bet by British punters and a sizable fraction returned on what normally would have been profit for the bookmaker.

But on our wagers, we just turned $500 into $2,920. See? Betting on the World Cup is easy. Good luck in 2014!

While the final result and the final match of the 2010 FIFA World Cup wasn’t highly unexpected, the relative lack of clear-cut favorite throughout the tournament made for some big payouts for punters who bet correctly.

To start the tournament, Spain was a favorite at every sportsbook: The only variable were the odds, which ran at 4/1, 9/2 or 5/1. That’s at least $500 on a $100 bet just for picking the no.1 ranked team in the world going into the tournament. Even with eight teams remaining, Spain was still getting 11/4 odds at PaddyPower – a potential $375 more on a $100 wager.

Ladbrokes Sportsbook had finalists Spain and Holland at 2/1 and 13/2 to make the final match when the World Cup began. A $50 bet on each there earned clever bettors a total of $525.

As for individual matches, the biggest money was predictably made betting against the powerhouses. Those foolhardy enough to have wagered on Switzerland to beat Spain in their first game got odds of 11/1 at Brobury Sports for a huge $1,200 on $100 invested. And despite the terrible morale on Team France going into their third game, a South Africa win was still getting 11/5 odds at PaddyPower, for another $320 on $100 when the host nation defeated the champions of 1998.

Probably the biggest loss in the tournament was suffered by a bookmaker. Paddy Power had installed a money-back special for the World Cup, in which certain wagers would be returned on a 0-0 draw. England-Algeria in group play ended at 0-0 with millions bet by British punters and a sizable fraction returned on what normally would have been profit for the bookmaker.

But on our wagers, we just turned $500 into $2,920. See? Betting on the World Cup is easy. Good luck in 2014!

The question “How do you read NFL football odds?” can be answered in two different ways. One response would answer to the nuts and bolts of the question, explaining those actual slates of numbers. The other would be to attempt to explain, as we do in the United States, the deeper meaning in those numbers the online bookmakers provide.

Considering a few relevant examples will help us consider both questions.

All lines except for those on pointspread (or handicap) bets may be presented in any of three ways: fractional, decimal and American. Fractional is the classic 3/1 format; decimal format shows you the payout based on 1 unit out to two decimal points, so 3.00 for the previous example; American style shows the payout on 100 units, so the current example would be +300 in this format.

The very basic proposition bet in all of NFL betting is of course wagering on the Super Bowl winner. Currently last year’s finalists, the Indianapolis Colts and the New Orleans Saints, are the favorites to win Super Bowl XLV at 8/1 (8.00, +800) and 9/1 (9.00, +900), respectively, by PaddyPower bookmakers.

How do you read these particular odds? These numbers mean simply, “It’s too far in advance of the season, which begins in September, to make a realistic call so we’re going with the default choices.” You can also wager on each division winner and the conference winners at most sports betting websites, but such bets in June are strictly for loyalists.

The most popular NFL bets week to week are the pointspread and over/under lines. These are represented by a plus or minus followed with a number of points. The favorite always receives a negative number, the underdog is positive. This bet works the same way as a handicap in golf, so taking the underdog means adds points to the result of the game; in a close game, the underdog often “wins” at the bookmaker.

Over/under lines represent what the oddsmaker believes will be the total number of points scored by both teams in the game. Pick the over if you think the final score will add up to more than the bookmaker’s line, under for less.

At BetUS, odds are actually already posted for week one in the NFL. In the Oakland Raiders-Tennessee Titans game, the Oakland Raiders are the underdog with a +7 pointspread and there’s an over/under of 41 points.

How do you read these NFL football odds? Well, Oakland at +7 means the bookies figure the Raiders to be just as awful as they have been for seven seasons now, while the 41 over/under indicates that this game will be about as exciting as most fans would expect. You can bet on it.

The question “How do you read NFL football odds?” can be answered in two different ways. One response would answer to the nuts and bolts of the question, explaining those actual slates of numbers. The other would be to attempt to explain, as we do in the United States, the deeper meaning in those numbers the online bookmakers provide.

Considering a few relevant examples will help us consider both questions.

All lines except for those on pointspread (or handicap) bets may be presented in any of three ways: fractional, decimal and American. Fractional is the classic 3/1 format; decimal format shows you the payout based on 1 unit out to two decimal points, so 3.00 for the previous example; American style shows the payout on 100 units, so the current example would be +300 in this format.

The very basic proposition bet in all of NFL betting is of course wagering on the Super Bowl winner. Currently last year’s finalists, the Indianapolis Colts and the New Orleans Saints, are the favorites to win Super Bowl XLV at 8/1 (8.00, +800) and 9/1 (9.00, +900), respectively, by PaddyPower bookmakers.

How do you read these particular odds? These numbers mean simply, “It’s too far in advance of the season, which begins in September, to make a realistic call so we’re going with the default choices.” You can also wager on each division winner and the conference winners at most sports betting websites, but such bets in June are strictly for loyalists.

The most popular NFL bets week to week are the pointspread and over/under lines. These are represented by a plus or minus followed with a number of points. The favorite always receives a negative number, the underdog is positive. This bet works the same way as a handicap in golf, so taking the underdog means adds points to the result of the game; in a close game, the underdog often “wins” at the bookmaker.

Over/under lines represent what the oddsmaker believes will be the total number of points scored by both teams in the game. Pick the over if you think the final score will add up to more than the bookmaker’s line, under for less.

At BetUS, odds are actually already posted for week one in the NFL. In the Oakland Raiders-Tennessee Titans game, the Oakland Raiders are the underdog with a +7 pointspread and there’s an over/under of 41 points.

How do you read these NFL football odds? Well, Oakland at +7 means the bookies figure the Raiders to be just as awful as they have been for seven seasons now, while the 41 over/under indicates that this game will be about as exciting as most fans would expect. You can bet on it.

The 2010 World Cup looks to be the single most wagered upon event in sports history, with over £1 billion in bets expected at online gambling sites and bricks-and-mortar bookmakers’ shops alone.

While the great majority of this will be placed by punters on the eventual tournament outcome and on individual matches, oddsmakers naturally offer a number of bizarre propositions on which riskier (or crazier) types may gamble.

If you’re one of those bored with the more traditional 2010 FIFA World Cup odds, check out some of these fresh alternatives.

• Total number of red cards given during the World Cup: over/under 19.5. Nobody really likes to see red cards on the football pitch: They do everything from slow down the game to ignobly end careers. Of course, one way to enjoy the referee’s moment of glory in this World Cup would be to bet on the outcome. How can you spot the fan who made this bet? He’s the only one cheering for the zebra!

• England is eliminated from the tournament on a penalty shootout: 4/1. Perhaps the most bet-upon side in the whole 2010 World Cup is England, which has even UK-based bookmakers worried that the country might get to relive the glories of 1966. On the other hand, there’s this prop bet, which will surely appeal to many cynical Brits.

• Any goalie scores in the tournament: 11/2. It’s never happened in World Cup history, but someday surely will.

• Diego Forlan of Uruguay scores the final goal of the 2010 World Cup: 500/1. This proposition is definitely not for the faint-hearted. Not only would Uruguay presumably need to at least make the World Cup final, striker Forlan needs to put in the game-winner. Either that or the punter is cheering for a lot of nil-nil shootout wins for the country that hasn’t won the tourney since 1950.

• Pick all 64 games correctly: €1,000,000. Titan Bet is offering this chance at riches, immortality and a genius label. And if someone picks “only” 49 games correct, that’s worth €250,000, too.

• North Korea to win: 2000/1 (or more). This line is Paddy Power’s and actually represents odds a bit shorter on North Korea than on many Internet gambling sites offering World Cup betting. All right, so this isn’t a bizarre proposition bet, but it would take a certain kind of punter to put any amount down on this all-time darkest of all dark horses.

Whether you’re betting soberly or crazily, enjoy the 2010 FIFA World Cup! And Gambling Results reminds all its readers to please bet responsibly.

The 2010 World Cup looks to be the single most wagered upon event in sports history, with over £1 billion in bets expected at online gambling sites and bricks-and-mortar bookmakers’ shops alone.

While the great majority of this will be placed by punters on the eventual tournament outcome and on individual matches, oddsmakers naturally offer a number of bizarre propositions on which riskier (or crazier) types may gamble.

If you’re one of those bored with the more traditional 2010 FIFA World Cup odds, check out some of these fresh alternatives.

• Total number of red cards given during the World Cup: over/under 19.5. Nobody really likes to see red cards on the football pitch: They do everything from slow down the game to ignobly end careers. Of course, one way to enjoy the referee’s moment of glory in this World Cup would be to bet on the outcome. How can you spot the fan who made this bet? He’s the only one cheering for the zebra!

• England is eliminated from the tournament on a penalty shootout: 4/1. Perhaps the most bet-upon side in the whole 2010 World Cup is England, which has even UK-based bookmakers worried that the country might get to relive the glories of 1966. On the other hand, there’s this prop bet, which will surely appeal to many cynical Brits.

• Any goalie scores in the tournament: 11/2. It’s never happened in World Cup history, but someday surely will.

• Diego Forlan of Uruguay scores the final goal of the 2010 World Cup: 500/1. This proposition is definitely not for the faint-hearted. Not only would Uruguay presumably need to at least make the World Cup final, striker Forlan needs to put in the game-winner. Either that or the punter is cheering for a lot of nil-nil shootout wins for the country that hasn’t won the tourney since 1950.

• Pick all 64 games correctly: €1,000,000. Titan Bet is offering this chance at riches, immortality and a genius label. And if someone picks “only” 49 games correct, that’s worth €250,000, too.

• North Korea to win: 2000/1 (or more). This line is Paddy Power’s and actually represents odds a bit shorter on North Korea than on many Internet gambling sites offering World Cup betting. All right, so this isn’t a bizarre proposition bet, but it would take a certain kind of punter to put any amount down on this all-time darkest of all dark horses.

Whether you’re betting soberly or crazily, enjoy the 2010 FIFA World Cup! And Gambling Results reminds all its readers to please bet responsibly.

As the BP oil disaster unfolds in the Gulf of Mexico, Irish internet sportsbook Paddy Power is offering odds on which species the oil will drive to extinction first. Some have called the offerings irresponsible, saying that the attempt to profit from the disaster is in bad taste. Paddy Power responded by saying that they offer the odds in hopes of bringing attention to the issue.

The Wall Street Journal: Paddy Power Seeks To Cash In On Marine Life Extinction

Paddy Power may have crossed the line. In a recent press release entitled “Ridley Turtle Tipped For Oily Exit” Ireland’s biggest online sportsbook announced odds on which marine species will be the first to become extinct due to the oil spill disaster in the Gulf of Mexico.

Paddy Power insists that they are only trying to bring attention to the responsibilities of oil companies.

“The oil spill seems to be going from bad to worse with no end in sight,” says a spokesman for Paddy Power said, who denied that the extinction odds were in bad taste. “Hopefully our odds will bring home the imminent danger to such a varied mix of species dependent on the ocean.”

Unfortunately these words clash with the the tone of Paddy Power’s press release, which inserts humor in all the wrong places. For example, the statement quips about the Kemp’s Ridley Turtle, saying the fact that the species migrates through the Gulf of Mexico this time of year is “spectacularly bad luck”.

This is obviously a publicity stunt, and Paddy Power’s bottom line is to make money. Unfortunately, the fact remains that BP’s pipeline has yet to be fixed, and everyone involved is side-stepping the issue, refusing to accept responsibility.

New York Times: Website Offers Betting on Spill-Related Extinctions of Gulf Species

The online sports betting site Paddy Power is offering odds today on which marine species would be first to go extinct due to BP’s ruptured oil well in the Gulf of Mexico.

The Kemp’s ridley turtle, already an endangered species, is favored to go first. A $5 bet on the turtle would win $9 if it becomes extinct because of the spill. Other species like the gulf sturgeon, smalltooth sawfish and elkhorn coral have less probable odds, paying out at rates of 20-to-1.

Paddy Power hopes the offer will bring attention to the fact that the spill is an environmental catastrophe that will likely lead to the extinction of one or more species in the Gulf.

“We kind of have a very simple philosophy at Paddy Power — within reason if there is a very newsworthy event that are people are talking about, people should be allowed to back up their opinion with some cash,” said spokesman Ken Robertson.

The Chronicle Herald: Ruptured oil well threatens bluefin tuna

The oil spill in the Gulf of Mexico is threatening the Atlantic bluefin tuna, raising concerns about the future of the species in Atlantic Canada. The fish breed in the Gulf, but then follow the Gulf Stream north, along the Nova Scotia coast.

“There is an important rod-and-reel fishery and a significant tourism industry associated with the great fish during the fall season in the Maritimes,” said Reg Hartlen at H&H Fisheries in Eastern Passage.

Many people associated with Canada’s fishing industry first heard about the threat to the bluefin when Paddy Power online sportsbook gave odds on which species would become extinct first because of the disaster. The bluefin is listed as second most likely to face extinction, right after the Kemp’s ridley turtle.

“Anybody who knows anything at all about the importance of the gulf region to our fishery is watching this situation very closely,” said Stephen Kiley, a former Shad Bay charter boat captain.

“One of the worst environmental night­mares of our time is unfolding right now in the gulf. We’ll be living with it for years.”

As the BP oil disaster unfolds in the Gulf of Mexico, Irish internet sportsbook Paddy Power is offering odds on which species the oil will drive to extinction first. Some have called the offerings irresponsible, saying that the attempt to profit from the disaster is in bad taste. Paddy Power responded by saying that they offer the odds in hopes of bringing attention to the issue.

The Wall Street Journal: Paddy Power Seeks To Cash In On Marine Life Extinction

Paddy Power may have crossed the line. In a recent press release entitled “Ridley Turtle Tipped For Oily Exit” Ireland’s biggest online sportsbook announced odds on which marine species will be the first to become extinct due to the oil spill disaster in the Gulf of Mexico.

Paddy Power insists that they are only trying to bring attention to the responsibilities of oil companies.

“The oil spill seems to be going from bad to worse with no end in sight,” says a spokesman for Paddy Power said, who denied that the extinction odds were in bad taste. “Hopefully our odds will bring home the imminent danger to such a varied mix of species dependent on the ocean.”

Unfortunately these words clash with the the tone of Paddy Power’s press release, which inserts humor in all the wrong places. For example, the statement quips about the Kemp’s Ridley Turtle, saying the fact that the species migrates through the Gulf of Mexico this time of year is “spectacularly bad luck”.

This is obviously a publicity stunt, and Paddy Power’s bottom line is to make money. Unfortunately, the fact remains that BP’s pipeline has yet to be fixed, and everyone involved is side-stepping the issue, refusing to accept responsibility.

New York Times: Website Offers Betting on Spill-Related Extinctions of Gulf Species

The online sports betting site Paddy Power is offering odds today on which marine species would be first to go extinct due to BP’s ruptured oil well in the Gulf of Mexico.

The Kemp’s ridley turtle, already an endangered species, is favored to go first. A $5 bet on the turtle would win $9 if it becomes extinct because of the spill. Other species like the gulf sturgeon, smalltooth sawfish and elkhorn coral have less probable odds, paying out at rates of 20-to-1.

Paddy Power hopes the offer will bring attention to the fact that the spill is an environmental catastrophe that will likely lead to the extinction of one or more species in the Gulf.

“We kind of have a very simple philosophy at Paddy Power — within reason if there is a very newsworthy event that are people are talking about, people should be allowed to back up their opinion with some cash,” said spokesman Ken Robertson.

The Chronicle Herald: Ruptured oil well threatens bluefin tuna

The oil spill in the Gulf of Mexico is threatening the Atlantic bluefin tuna, raising concerns about the future of the species in Atlantic Canada. The fish breed in the Gulf, but then follow the Gulf Stream north, along the Nova Scotia coast.

“There is an important rod-and-reel fishery and a significant tourism industry associated with the great fish during the fall season in the Maritimes,” said Reg Hartlen at H&H Fisheries in Eastern Passage.

Many people associated with Canada’s fishing industry first heard about the threat to the bluefin when Paddy Power online sportsbook gave odds on which species would become extinct first because of the disaster. The bluefin is listed as second most likely to face extinction, right after the Kemp’s ridley turtle.

“Anybody who knows anything at all about the importance of the gulf region to our fishery is watching this situation very closely,” said Stephen Kiley, a former Shad Bay charter boat captain.

“One of the worst environmental night­mares of our time is unfolding right now in the gulf. We’ll be living with it for years.”

Europe’s most popular entertainment competition is also one of the world’s most wagered-upon TV events: We’re talking about the Eurovision Song Contest here, a talent show watched by as many as 600 million television viewers plus another 75 million or so by online stream.

While the 2010 edition of the contest has a prospective winner pretty much wire to wire – last year, Alexander Rybak of Norway had shorter than 1/1 odds before the final – a heavy favorite has emerged only after the second-favorites,

A brief look at the leading contenders, with odds provided by Paddy Power, follows.

•  Sufara, “Drip Drop,” Azerbaijan. Country that only first entered the Eurovision Song Contest in 2008 has a near-certain winner this year with this easy, sappy ballad.

Representative (translated) lyrics: “I don’t know how to stop / How to stop / These tear drops / That drip drop, drip drop / Drip drop, drip drop.”

Odds: 6/4.

•  Eva Rivas, “Apricot Stone,” Armenia. Sentimental song of homeland and childhood stands a chance against Sufara, if only because it’s in English, a definite boost to any contender in this competition.

Representative lyrics: “Now I see the Northern stars / Shining brightly in the storm / And I’ve got an avatar / Of my love to keep me warm.”

Odds: 8/1.

•  Harel Skaat, “Milim,” Israel. The strongest entry from the pretty-boy category, Skaat has charisma to spare.

Representative (translated) lyrics: “The sadness is here again, the fear is here again / And the end is at my window. / Broken glass and silence again / Exhausted and forsaken in my mind.”

Odds: 12/1.

•  Manga, “We Could be the Same,” Turkey. Sensitive boy band implies a sort of cross-cultural “Romeo & Juliet” love story.

Representative lyrics: “But I know the world could be great / I can love you more than they hate / Doesn’t matter who they’ll blame / We can beat them at their own game.”

Odds: 12/1.

•  Niamh Kavanagh, “It’s for You,” Ireland. The once-dominant country returns to the Eurovision Song Contest final with perhaps its strongest entry in years.

Representative lyrics: “Look into these eyes / Hold onto these hands / Believe in this heartbeat.”

Odds: 14/1.

Other countries represented in the 2010 Eurovision Song Contest final include Cyprus, Denmark, Georgia, Romania and Ukraine. The final round starts at 7pm CET on Saturday night.

Europe’s most popular entertainment competition is also one of the world’s most wagered-upon TV events: We’re talking about the Eurovision Song Contest here, a talent show watched by as many as 600 million television viewers plus another 75 million or so by online stream.

While the 2010 edition of the contest has a prospective winner pretty much wire to wire – last year, Alexander Rybak of Norway had shorter than 1/1 odds before the final – a heavy favorite has emerged only after the second-favorites,

A brief look at the leading contenders, with odds provided by Paddy Power, follows.

•  Sufara, “Drip Drop,” Azerbaijan. Country that only first entered the Eurovision Song Contest in 2008 has a near-certain winner this year with this easy, sappy ballad.

Representative (translated) lyrics: “I don’t know how to stop / How to stop / These tear drops / That drip drop, drip drop / Drip drop, drip drop.”

Odds: 6/4.

•  Eva Rivas, “Apricot Stone,” Armenia. Sentimental song of homeland and childhood stands a chance against Sufara, if only because it’s in English, a definite boost to any contender in this competition.

Representative lyrics: “Now I see the Northern stars / Shining brightly in the storm / And I’ve got an avatar / Of my love to keep me warm.”

Odds: 8/1.

•  Harel Skaat, “Milim,” Israel. The strongest entry from the pretty-boy category, Skaat has charisma to spare.

Representative (translated) lyrics: “The sadness is here again, the fear is here again / And the end is at my window. / Broken glass and silence again / Exhausted and forsaken in my mind.”

Odds: 12/1.

•  Manga, “We Could be the Same,” Turkey. Sensitive boy band implies a sort of cross-cultural “Romeo & Juliet” love story.

Representative lyrics: “But I know the world could be great / I can love you more than they hate / Doesn’t matter who they’ll blame / We can beat them at their own game.”

Odds: 12/1.

•  Niamh Kavanagh, “It’s for You,” Ireland. The once-dominant country returns to the Eurovision Song Contest final with perhaps its strongest entry in years.

Representative lyrics: “Look into these eyes / Hold onto these hands / Believe in this heartbeat.”

Odds: 14/1.

Other countries represented in the 2010 Eurovision Song Contest final include Cyprus, Denmark, Georgia, Romania and Ukraine. The final round starts at 7pm CET on Saturday night.

Irish internet bookie Paddy Power has jumped on the news of the recent oil spill in the Gulf of Mexico, and has decided to offer its members odds on animal extinctions caused by the greasy mess. Kemp’s Ridley Turtle, an endangered species that migrates to the Gulf this time of year, is the favorite for the first to go, paying at 4 to 5. On the other hand, the gulf sturgeon, smalltooth sawfish and elkhorn coral all long shots with payout rates of 20 to 1.

These extinction odds are listed in the Current Affairs section under “BP Specials”, and are offered alongside odds on who will be the company’s next CEO.

Irish internet bookie Paddy Power has jumped on the news of the recent oil spill in the Gulf of Mexico, and has decided to offer its members odds on animal extinctions caused by the greasy mess. Kemp’s Ridley Turtle, an endangered species that migrates to the Gulf this time of year, is the favorite for the first to go, paying at 4 to 5. On the other hand, the gulf sturgeon, smalltooth sawfish and elkhorn coral all long shots with payout rates of 20 to 1.

These extinction odds are listed in the Current Affairs section under “BP Specials”, and are offered alongside odds on who will be the company’s next CEO.

Ok, so it’s not literally volcano insurance, but it might as well be. The eruption of Iceland’s Eyjafjoell volcano last month filled Europe’s skys with clouds of ash. This ash disrupted airline travel, and lead to the closure of some of the biggest airports in the world.

Scientists reported today that a second Icelandic volcano may erupt soon. Fortunately, bettors can cash in if they get their timing right! Over at Paddy Power Sportsbook, they are offering odds on what dates London’s Heathrow airport will be shut down due to ash clouds. Since experts are saying that another eruption could cause more closures, punters would do well to put some money down.

Visits Volcano Betting at Paddy Power

Ok, so it’s not literally volcano insurance, but it might as well be. The eruption of Iceland’s Eyjafjoell volcano last month filled Europe’s skys with clouds of ash. This ash disrupted airline travel, and lead to the closure of some of the biggest airports in the world.

Scientists reported today that a second Icelandic volcano may erupt soon. Fortunately, bettors can cash in if they get their timing right! Over at Paddy Power Sportsbook, they are offering odds on what dates London’s Heathrow airport will be shut down due to ash clouds. Since experts are saying that another eruption could cause more closures, punters would do well to put some money down.

Visits Volcano Betting at Paddy Power

This Saturday, May 22, the Irish Pole Dancing championships will see the most flexible women from the north and south of the Emerald Isle battle for supremacy in a very unique (and very artistic) national competition. The event is heralded as a “celebration of fitness,” bringing together professional dancers from Ireland’s best pole schools to compete against one another and to show the world what they’ve got.

The dancers in this event are athletes. According to the event’s Facebook page, these ladies are working to get rid of the “sleazy stripper stigma” that is often attached to pole dancing, instead emphasizing the fitness side of things. This year’s Championships even offer a charitable twist: all money raised from during the competition will go to Crumlin Children Hospital in Dublin.

Paddy Power, Ireland’s top online sportsbook, is offering wagers on all three levels of competition: Beginners, Intermediate, and Advanced. All wagers are outright win only, and odds are offered on all the dancers competing in each league. Only singles are offered outright, but according to the sportsbook’s website, other bets are available on request.

Paddy Power Sports is professional-quality internet betting that has been around for almost 20 years. Their event coverage is outstanding, offering bets on everything from football and cricket to darts and snooker. They are even running a special promotion on Volcano Betting, where players can wager on what dates Heathrow will be closed because of volcanic ash!

Visit Paddy Power today to put money down on your favorite girl for this year’s Irish Pole Dancing Championships. May the best pole dancer win!

This Saturday, May 22, the Irish Pole Dancing championships will see the most flexible women from the north and south of the Emerald Isle battle for supremacy in a very unique (and very artistic) national competition. The event is heralded as a “celebration of fitness,” bringing together professional dancers from Ireland’s best pole schools to compete against one another and to show the world what they’ve got.

The dancers in this event are athletes. According to the event’s Facebook page, these ladies are working to get rid of the “sleazy stripper stigma” that is often attached to pole dancing, instead emphasizing the fitness side of things. This year’s Championships even offer a charitable twist: all money raised from during the competition will go to Crumlin Children Hospital in Dublin.

Paddy Power, Ireland’s top online sportsbook, is offering wagers on all three levels of competition: Beginners, Intermediate, and Advanced. All wagers are outright win only, and odds are offered on all the dancers competing in each league. Only singles are offered outright, but according to the sportsbook’s website, other bets are available on request.

Paddy Power Sports is professional-quality internet betting that has been around for almost 20 years. Their event coverage is outstanding, offering bets on everything from football and cricket to darts and snooker. They are even running a special promotion on Volcano Betting, where players can wager on what dates Heathrow will be closed because of volcanic ash!

Visit Paddy Power today to put money down on your favorite girl for this year’s Irish Pole Dancing Championships. May the best pole dancer win!

Paddy Power has been pulling all of the stops and stunts when it comes to advertising lately and the stunts seem to be garnering more and more attention. The latest opportunity has presented itself and Paddy Power took it – the company has sponsored the “Sin Bin” a confessional booth in a Catholic Church.

The Telegraph: Paddy Power betting firm sponsors church confession box

Paddy Power has paid £10,000 and sponsored a new confessional booth in Our Lady & St Etheldreda church in the racing town of Newmarket, Suffolk. Jockey Frankie Dettori, who was married in the church, performed the official opening ceremony yesterday.

The Dublin-based bookmaker has 200 offices in Ireland, 100 in Britain and a turnover of £2 billion. The betting company hopes that confessing your sins in a Paddy Power confession box will become a tradition for race-goers.

Sicilian-born Dettori, who is riding the Guineas meeting in Newmarket this weekend, said: “I was married in this church 13 years ago and all five of my children were baptised here.
Fr Michael Griffin, the priest, said: “It was suggested by a parishoner that we should ask Paddy Power for help because of its horse-racing connections. We were very pleased when they generously agreed.”

The Guardian: Church bets on power of sponsorship

St Etheldreda Church in Newmarket decided to turn the sin of gambling at this weekend’s Guineas Festival to its favour. The Catholic Church has taken £10,000 from bookie Paddy Power in return for sponsorship rights to the confession box.

“Our church has felt for a long time that we should have closer ties with the horse racing industry in Newmarket,” said Fr. Griffin. “Through the generosity of Paddy Power this is now starting to happen.”

Generosity indeed, but how difficult will it be for some penitent punters to drop a coin in the “sin box” if they happen to have already lost their shirt on a bet placed with Paddy Power? God only knows.

BBC News: Bookmaker Paddy Power sponsors confessional box

An Irish bookmaker has paid £10,000 for a new confessional box at a Catholic church in Newmarket after he was approached for a donation.

Father Griffin said everyone “liked a flutter” and gambling was only a sin if it left a wife and family without food. The priest said that the person who made the call knew Paddy Power was the name of a betting shop chain but was surprised when Paddy Power himself answered the phone.

Father Griffin said that the church had been trying to raise a total of £65,000 for renovations, which also included a new altar and font. The rest of the money raised has come from legacies.

Paddy Power has been pulling all of the stops and stunts when it comes to advertising lately and the stunts seem to be garnering more and more attention. The latest opportunity has presented itself and Paddy Power took it – the company has sponsored the “Sin Bin” a confessional booth in a Catholic Church.

The Telegraph: Paddy Power betting firm sponsors church confession box

Paddy Power has paid £10,000 and sponsored a new confessional booth in Our Lady & St Etheldreda church in the racing town of Newmarket, Suffolk. Jockey Frankie Dettori, who was married in the church, performed the official opening ceremony yesterday.

The Dublin-based bookmaker has 200 offices in Ireland, 100 in Britain and a turnover of £2 billion. The betting company hopes that confessing your sins in a Paddy Power confession box will become a tradition for race-goers.

Sicilian-born Dettori, who is riding the Guineas meeting in Newmarket this weekend, said: “I was married in this church 13 years ago and all five of my children were baptised here.
Fr Michael Griffin, the priest, said: “It was suggested by a parishoner that we should ask Paddy Power for help because of its horse-racing connections. We were very pleased when they generously agreed.”

The Guardian: Church bets on power of sponsorship

St Etheldreda Church in Newmarket decided to turn the sin of gambling at this weekend’s Guineas Festival to its favour. The Catholic Church has taken £10,000 from bookie Paddy Power in return for sponsorship rights to the confession box.

“Our church has felt for a long time that we should have closer ties with the horse racing industry in Newmarket,” said Fr. Griffin. “Through the generosity of Paddy Power this is now starting to happen.”

Generosity indeed, but how difficult will it be for some penitent punters to drop a coin in the “sin box” if they happen to have already lost their shirt on a bet placed with Paddy Power? God only knows.

BBC News: Bookmaker Paddy Power sponsors confessional box

An Irish bookmaker has paid £10,000 for a new confessional box at a Catholic church in Newmarket after he was approached for a donation.

Father Griffin said everyone “liked a flutter” and gambling was only a sin if it left a wife and family without food. The priest said that the person who made the call knew Paddy Power was the name of a betting shop chain but was surprised when Paddy Power himself answered the phone.

Father Griffin said that the church had been trying to raise a total of £65,000 for renovations, which also included a new altar and font. The rest of the money raised has come from legacies.

Golfer Tiger Woods, who has been in the limelight in recent months because of a scandal surrounding his personal life, has turned down a lucrative sponsorship offer from Paddy Power, Ireland’s biggest bookmaker. Woods has lost many of his biggest sponsors in recent months. Paddy Power intends to turn around with an even better offer.

New York Times: Woods Turns Down Paddy Power Sponsorship Offer

Golfer Tiger Woods turned down a five year, $75 million sponsorship offer from the Irish online sportsbook Paddy Power. Upon being rejected, Paddy Power announced intentions to an improved offer.

Woods has been losing sponsors lately. The 14-times major champion winner lost his deal with sports drink brand Gatorade last week. Gatorade was the third major corporate sponsor to dump Woods since details of his inappropriate conduct hit the newsstands last year.

The golf star was earning $100 million in endorsement deals annually before taking a break from golf in December. Woods has not said when he intends to return to the sport when he spoke to media last month. He has remained very quiet since the scandal over his private life erupted in December.

During last year’s U.S. PGA Championship, Paddy Power lost 1.5 million euros to bettors who had gambled on Woods after just 36 holes, even though Woods lost to South Korea’s Yang Yong-eun at the end of the event.

Market Watch: Woods turns down $75 million sponsorship offer

Paddy Power, a publicly traded internet sports betting company in Ireland, offered Tiger Woods’ representatives a $75 million sponsorship deal over the next five years.

Woods turned down the offer. The company said it “remains keen” to strike a deal, and intends make an “enhanced” offer to secure the deal.

Woods has lost many of his endorsements in the last few months, including Accenture and Gatorade, ever since he admitted to having multiple affairs.

Procter & Gamble’s Gillette has kept Woods’ contract alive, might not use Woods in any more ads. Nike and Electronic Arts also continue to honor their contracts.

Woods has publically apologized for his recent actions, but has not said when he will begin golfing again.

Paddy Power has a history of spending on its message: Marketing expenses were nearly 29 million euros in 2009, while recorded profits were around 58 million euros.

Business Week: Paddy Power to Raise Woods Offer After Bid Rejected

Paddy Power, Ireland’s biggest sportsbook, intends will increase its sponsorship offer to Tiger Woods after their previous bid of $75 million over five years was rejected by the golfer.

“Paddy Power remains keen to work with Tiger Woods, and will re-engage” said the Dublin-based group. “An enhanced offer will be made.”

“Tiger as a brand is up there with Coca-Cola and Pepsi. It’s something we are quite serious about.” The new offer will be “somewhat more generous,” he said.

Woods, who is a 14-time major-tournament winner, recently lost his sponsorship deals with Accenture Plc and AT&T Inc. These contracts were broken after Woods admitted to being unfaithful to his wife, and announcing that he intended to take indefinite break from playing golf.

Golfer Tiger Woods, who has been in the limelight in recent months because of a scandal surrounding his personal life, has turned down a lucrative sponsorship offer from Paddy Power, Ireland’s biggest bookmaker. Woods has lost many of his biggest sponsors in recent months. Paddy Power intends to turn around with an even better offer.

New York Times: Woods Turns Down Paddy Power Sponsorship Offer

Golfer Tiger Woods turned down a five year, $75 million sponsorship offer from the Irish online sportsbook Paddy Power. Upon being rejected, Paddy Power announced intentions to an improved offer.

Woods has been losing sponsors lately. The 14-times major champion winner lost his deal with sports drink brand Gatorade last week. Gatorade was the third major corporate sponsor to dump Woods since details of his inappropriate conduct hit the newsstands last year.

The golf star was earning $100 million in endorsement deals annually before taking a break from golf in December. Woods has not said when he intends to return to the sport when he spoke to media last month. He has remained very quiet since the scandal over his private life erupted in December.

During last year’s U.S. PGA Championship, Paddy Power lost 1.5 million euros to bettors who had gambled on Woods after just 36 holes, even though Woods lost to South Korea’s Yang Yong-eun at the end of the event.

Market Watch: Woods turns down $75 million sponsorship offer

Paddy Power, a publicly traded internet sports betting company in Ireland, offered Tiger Woods’ representatives a $75 million sponsorship deal over the next five years.

Woods turned down the offer. The company said it “remains keen” to strike a deal, and intends make an “enhanced” offer to secure the deal.

Woods has lost many of his endorsements in the last few months, including Accenture and Gatorade, ever since he admitted to having multiple affairs.

Procter & Gamble’s Gillette has kept Woods’ contract alive, might not use Woods in any more ads. Nike and Electronic Arts also continue to honor their contracts.

Woods has publically apologized for his recent actions, but has not said when he will begin golfing again.

Paddy Power has a history of spending on its message: Marketing expenses were nearly 29 million euros in 2009, while recorded profits were around 58 million euros.

Business Week: Paddy Power to Raise Woods Offer After Bid Rejected

Paddy Power, Ireland’s biggest sportsbook, intends will increase its sponsorship offer to Tiger Woods after their previous bid of $75 million over five years was rejected by the golfer.

“Paddy Power remains keen to work with Tiger Woods, and will re-engage” said the Dublin-based group. “An enhanced offer will be made.”

“Tiger as a brand is up there with Coca-Cola and Pepsi. It’s something we are quite serious about.” The new offer will be “somewhat more generous,” he said.

Woods, who is a 14-time major-tournament winner, recently lost his sponsorship deals with Accenture Plc and AT&T Inc. These contracts were broken after Woods admitted to being unfaithful to his wife, and announcing that he intended to take indefinite break from playing golf.