Brazil’s National Team Selected by Marketing Company?

May 20, 2015 - by Dani

Brazil’s football team has a master (other than football itself)

A report emerged from the Brazilian media suggesting that a certain Cayman Island-based company has total control over naming the national teams’ starting line-up since years. The firm allegedly has power over broadcasting rights and copyrights too, and a third party is reportedly owns the rights of organizing friendlies for the national team.

The Brazilian Football Federation supposedly needs to prove injuries via medical certificates before any changes to be made in the squad. This would be a useful excuse for the awful display of Brazilian teams in recent tournaments indeed, especially for the ugly 7-1 against Germany on home soil in the World Cup last year.

ESPNFC.com: Brazilian national team’s squad selection sold to firm, alleges report

The coaches of Brazil’s national football team don’t have full control over the team since years, gambling newsreport. CBF, Brazil’s Football Federation signed a contract with marketing company ISE back in 2006, and since the 2011 extension the firm incorporated in the Cayman Islands and its business partners can allegedly influence player call-ups.

The deal supposedly includes that Brazil’s best players, quoted as “A Team”, must play in every international outings, and every changes have to be made according to a particular marketing standard. Allegedly, CBF have to prove any “A Team” injuries with credible medical documents, and have to communicate any substitutions towards ISE in advance.
If a change is to be made, Brazil need to field a player of “similar level in relation to marketing value, technical ability and reputation” according to the report. The alleged deal naturally rules out testing young players in friendlies, and includes penalty payments if Brazil fails to meet the terms.
CBF denied the report however, which also claims that the organization traded the rights of arranging the national team’s friendly games to another company. The story also tells that the Cayman Islands firm has full control over broadcasting rights and copyrights too. The contract runs out in 2022.

Daily Mail: Brazil national team

picked by its commercial partners since 2006 with only ‘marketable’ stars selected, claims Sao Paulo newspaper after disclosing ‘contract’
Commercial partners has been influencing the starting line-up of the Brazilian national football teams since 2006, according to a report emerged from the local media, shocking many who follow sports scores in Brazil. The story tells that only players with a high enough marketing value can be included to the team.

The report claims to have seized a contract signed in 2006 by the Brazilian Football Association (CBF) and ISE, a company that doesn’t have any registered employees, and is incorporated in the Cayman Islands. Allegedly a Saudi Arabian firm is behind ISE that is called Dallah Al-Baraka and is involved in finance, healthcare, banking, transport, manufacturing and other fields.
The story tells that CBF’s business partners choose players for the national team and the coaches have little to do with the starting line-up. The Brazilian federation supposedly has to ask ISE before calling up a new player, and the company would consider the possibility only after evaluating his marketing value.

The report suggests eventually that those who recently managed the Brazilian national team, Dunga, Mano Menezes and Luis Felipe Scolari, weren’t in the position to decide on starters, as breaking the relevant article would trigger a penalty. In this case ISE would pay only the half of the 1 million dollar match fee.

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