Betsafe launched an extremely straightforward campaign, called “No Bullshit Betting”.

The Malta-based online gambling company chose to address their target audience in a particularly uncommon way, gambling news report. The debut ad of the campaign confronts the players with its massage cruelly: the bank always wins on the long. Players are virtually no more than brave losers. Still, the No Bullshit Betting campaign calls out gamblers for a challenge, as Betsafe ask their audience to prove them wrong.

Betsafe bosses and CP+B Scandinavia targeted the smart players with the No Bullshit Betting campaign. They could be tempted by the fact that this operator won’t treat them like imbecile children. The campaign is based on that there is a significant group of gamblers out there, who preferred to be addressed in an intelligent manner. Since they are supposedly successful people, they might have some money to burn. Betsafe might got it right with the No Bullshit Betting campaign.

Creativity-Online.com: Gamblers, You’re Bound to Lose, Says Betsafe’s ‘No Bullshit Betting’ Campaign

Betsafe chose an extraordinary way to gain the attraction of online betting players. They launched the “No Bullshit Betting” campaign, confronting the audience that online gamblers are no more than losers. Meanwhile they will actually secure themselves a luxury lifestyle from the players losses.

The debut spot of the No Bullshit campaign alerts the players that the odds are against them. The operator always wins on the long. Still, if they are brave enough, they will place a wager. The ad virtually challenges the players instead of charming them with online gambling bonuses and dreams about luxury jackpots and a superstar way of life.

The spot pictures an apparently successful female gambling boss. She wanders between all kind of players each watching a football game nervously. They might win or loose, but the bank always wins, she suggests calmly and provokingly. She actually calls out for a challenge, saying “Odds are you don’t have what it takes to beat us in the long run … Go ahead. Prove us wrong.”

Betsafe  is an internet gambling firm licensed and based in Malta. The No Bullshit Betting campaign targets players from Northern Europe. Managing director Jeremy Taylor explained the nature of the spot, expressing that true gamblers are bored of being treated like children. That is why they presented this strikingly honest campaign.

Adweek.com: CP+B Scandinavia Cuts the Bullshit for Betsafe

CP+B Scandinavia started a  “No Bullshit Betting” campaign for Betsafe, online mobile news report. In the debut ad of the Malta-licensed gambling firm the audience is reminded the fact that the betting operator always wins on the long.

The spot is dominated by a fictional female gambling boss, who addresses the viewers in a provoking way. “Life is all about the challenge,” she says. “I mean, who celebrates the status quo? I certainly don’t. And I’ve turned that mindset into a means of making a living, a good living, at your expense.”

Our protagonist is walking in a room full of bettors, either celebrating their wins or crying over their losses. But she remarks that whatever the players achieves, the odds are always on the operator’s side. She says, “When you lose, we win. When you win, well, in some ways we still win.”

In the end she calls out the players to bet on Betsafe, but in an uncommon way. She suggests that the players might not have the guts to place a wager. Jeremy Taylor, managing director of Betsafe commented the new campaign in a statement. He emphasizes that they targeted the smarter users with the No Bullshit Betting campaign. “Ultimate players and thrill seekers… are incredibly tired of being patronized. Our customers are not stupid and I think they deserve the honesty that we give them with this new campaign.”

Markus Lindsjo, creative director of CP+B said that with the No Bullshit Betting campaign they wanted to address those online gambling players who consider themselves extraordinary. “We want to reach those who don’t see themselves as the statistically average. The self-proclaimed outliers. And to get them to attempt to prove us wrong when we say in all honesty that they’re unlikely to beat us.”

Betsafe launched an extremely straightforward campaign, called “No Bullshit Betting”.

The Malta-based online gambling company chose to address their target audience in a particularly uncommon way, gambling news report. The debut ad of the campaign confronts the players with its massage cruelly: the bank always wins on the long. Players are virtually no more than brave losers. Still, the No Bullshit Betting campaign calls out gamblers for a challenge, as Betsafe ask their audience to prove them wrong.

Betsafe bosses and CP+B Scandinavia targeted the smart players with the No Bullshit Betting campaign. They could be tempted by the fact that this operator won’t treat them like imbecile children. The campaign is based on that there is a significant group of gamblers out there, who preferred to be addressed in an intelligent manner. Since they are supposedly successful people, they might have some money to burn. Betsafe might got it right with the No Bullshit Betting campaign.

Creativity-Online.com: Gamblers, You’re Bound to Lose, Says Betsafe’s ‘No Bullshit Betting’ Campaign

Betsafe chose an extraordinary way to gain the attraction of online betting players. They launched the “No Bullshit Betting” campaign, confronting the audience that online gamblers are no more than losers. Meanwhile they will actually secure themselves a luxury lifestyle from the players losses.

The debut spot of the No Bullshit campaign alerts the players that the odds are against them. The operator always wins on the long. Still, if they are brave enough, they will place a wager. The ad virtually challenges the players instead of charming them with online gambling bonuses and dreams about luxury jackpots and a superstar way of life.

The spot pictures an apparently successful female gambling boss. She wanders between all kind of players each watching a football game nervously. They might win or loose, but the bank always wins, she suggests calmly and provokingly. She actually calls out for a challenge, saying “Odds are you don’t have what it takes to beat us in the long run … Go ahead. Prove us wrong.”

Betsafe  is an internet gambling firm licensed and based in Malta. The No Bullshit Betting campaign targets players from Northern Europe. Managing director Jeremy Taylor explained the nature of the spot, expressing that true gamblers are bored of being treated like children. That is why they presented this strikingly honest campaign.

Adweek.com: CP+B Scandinavia Cuts the Bullshit for Betsafe

CP+B Scandinavia started a  “No Bullshit Betting” campaign for Betsafe, online mobile news report. In the debut ad of the Malta-licensed gambling firm the audience is reminded the fact that the betting operator always wins on the long.

The spot is dominated by a fictional female gambling boss, who addresses the viewers in a provoking way. “Life is all about the challenge,” she says. “I mean, who celebrates the status quo? I certainly don’t. And I’ve turned that mindset into a means of making a living, a good living, at your expense.”

Our protagonist is walking in a room full of bettors, either celebrating their wins or crying over their losses. But she remarks that whatever the players achieves, the odds are always on the operator’s side. She says, “When you lose, we win. When you win, well, in some ways we still win.”

In the end she calls out the players to bet on Betsafe, but in an uncommon way. She suggests that the players might not have the guts to place a wager. Jeremy Taylor, managing director of Betsafe commented the new campaign in a statement. He emphasizes that they targeted the smarter users with the No Bullshit Betting campaign. “Ultimate players and thrill seekers… are incredibly tired of being patronized. Our customers are not stupid and I think they deserve the honesty that we give them with this new campaign.”

Markus Lindsjo, creative director of CP+B said that with the No Bullshit Betting campaign they wanted to address those online gambling players who consider themselves extraordinary. “We want to reach those who don’t see themselves as the statistically average. The self-proclaimed outliers. And to get them to attempt to prove us wrong when we say in all honesty that they’re unlikely to beat us.”

Florida Senator Gwen Margolis wants to allow lottery fans living in the Sunshine State to purchase their tickets online.While gambling bonuses are still a rarity in the US, offering lottery tickets via the internet is nothing new. Seven US states already sell tickets on their websites and Florida could soon join their ranks, if a bill proposed by State Senator Gwen Margolis passes.

However, the new bill has few details on how the web service would work. New York residents can buy tickets using credit cards; players living in Georgia use a prepaid lottery card system; Illinois limits online purchases to $150 a day and allows winnings to be deposited into an online account. In Florida’s case, these details haven’t been clarified yet.

In support of her proposal, Margolis argued that internet sales would help increase revenue for the lottery, which is among the state’s biggest fundraisers. On the other hand, many fear that stores will take a financial blow if players will be able to conveniently purchase tickets from the comfort of their own homes.

United Press International: Florida Lottery could sell tickets online if bill passes

Last week, Florida State Sen. Gwen Margolis, D-Coconut Grove, introduced a bill proposing that the Sunshine State allow players to purchase lottery tickets online. If the bill is approved, Florida will become the eighth state to legalize online ticket sales.

“[The lottery is] one of the biggest fundraisers we have,” Margolis said. According to the latest gambling news, the Senator believes that legalizing online ticket sales would be much more beneficial for the state than building a casino resort in South Florida. This is a project Las Vegas Sands Corp. has been lobbying for over the past months.

“This way, anybody who wants to buy them can buy them. Expand that instead of having big problems with major gaming in the community,” she affirmed.

Opponents of the bill fear that allowing people to purchase tickets online would create more problems for gambling addicts. Brian Kongsvik, the helpline director of the Florida Council on Compulsive Gambling, says being able to use a line of credit would cause people to lose that sense of pulling money out of their pockets. But Margolis argued that gamblers “like to sit at the table” and enjoy “the social part of it”.

All seven states offering online lottery tickets have their own payment mechanisms. The bill introduced by Margolis doesn’t mention which method would be used in Florida. Bill SB 120 is a one-page proposal stating:

“[The Lottery] shall have the authority to create a program that allows a person who is 18 years of age or older to make an online purchase of a Florida lottery ticket. The department may adopt rules to administer the program.”

Sun Sentinel: Florida Lottery may go online

Florida legislators could make playing the lottery a lot easier if they approve a bill introduced by state Sen. Gwen Margolis, D-Coconut Grove, and allow the lottery to sell tickets online. At present, tickets can only be bought at brick-and-mortar outlets and stores.

The Florida Lottery was founded in 1988, when voters passed a constitutional amendment that authorized the organization two years before. Over the years, lottery sales helped bring in $27 billion for education. Most of that profit was put in a trust fund to be divided up by the state legislature.

The proposal has some people worried about the harmful effects it might have on gambling addicts, but Margolis doesn’t think the online lottery would have a negative impact. Problem gamblers “like to sit at the table,” she said.

Brian Kongsvik, the helpline director of the Florida Council on Compulsive Gambling explained: “With any online gambling, and the potential to use a line of credit, it loses that physical pulling money out of pocket.”

When it comes to legalizing gambling, the organization is neutral. However, Kongsvik fears that making lottery tickets that easily accessible could result in more people needing the help of his organization.

“In theory, there is no doubt about it that some individuals that have a gambling problem, or the potential to develop one, could use credit lines to gamble more than they normally would,” he explained.

Florida Courier: Florida Lottery sales hit record-setting $5.3 billion

As Florida residents become more and more obsessed with scratch cards and lottery tickets, the state lottery reported it had reached record sales of $5.3 billion earlier in July. While part of that profit goes to the state budget and educational programs, the organization spends between $28 million and $30 million on advertising every year.

Even before the Powerball or Mega Millions rollover jackpot spurred sales, the Florida Lottery posted $5.36 billion at its last sales report. The year before that, it was just over $5 billion. About 60% of the money goes to winners, leaving $1.49 billion for the Educational Enhancement Trust Fund.

The increased revenues were generated by a growth in ticket sales. Scratch-off tickets are available in more than 13,000 locations across the state, with prices ranging from $1 to $25. Over the past year, sales went up by 12.7%. The $25 ticket is the most popular one, accounting for $13 million in weekly sales. Powerball sold $469 million, Mega Millions made $167 million and Lotto reached $349 million.

Lottery Deputy Secretary of Sales Tom Delacenserie said: “If we have a $600 million jackpot or $550 million jackpot, we just get out of the way and the sales take off. Last year we didn’t get up that high.”

Florida Senator Gwen Margolis wants to allow lottery fans living in the Sunshine State to purchase their tickets online.While gambling bonuses are still a rarity in the US, offering lottery tickets via the internet is nothing new. Seven US states already sell tickets on their websites and Florida could soon join their ranks, if a bill proposed by State Senator Gwen Margolis passes.

However, the new bill has few details on how the web service would work. New York residents can buy tickets using credit cards; players living in Georgia use a prepaid lottery card system; Illinois limits online purchases to $150 a day and allows winnings to be deposited into an online account. In Florida’s case, these details haven’t been clarified yet.

In support of her proposal, Margolis argued that internet sales would help increase revenue for the lottery, which is among the state’s biggest fundraisers. On the other hand, many fear that stores will take a financial blow if players will be able to conveniently purchase tickets from the comfort of their own homes.

United Press International: Florida Lottery could sell tickets online if bill passes

Last week, Florida State Sen. Gwen Margolis, D-Coconut Grove, introduced a bill proposing that the Sunshine State allow players to purchase lottery tickets online. If the bill is approved, Florida will become the eighth state to legalize online ticket sales.

“[The lottery is] one of the biggest fundraisers we have,” Margolis said. According to the latest gambling news, the Senator believes that legalizing online ticket sales would be much more beneficial for the state than building a casino resort in South Florida. This is a project Las Vegas Sands Corp. has been lobbying for over the past months.

“This way, anybody who wants to buy them can buy them. Expand that instead of having big problems with major gaming in the community,” she affirmed.

Opponents of the bill fear that allowing people to purchase tickets online would create more problems for gambling addicts. Brian Kongsvik, the helpline director of the Florida Council on Compulsive Gambling, says being able to use a line of credit would cause people to lose that sense of pulling money out of their pockets. But Margolis argued that gamblers “like to sit at the table” and enjoy “the social part of it”.

All seven states offering online lottery tickets have their own payment mechanisms. The bill introduced by Margolis doesn’t mention which method would be used in Florida. Bill SB 120 is a one-page proposal stating:

“[The Lottery] shall have the authority to create a program that allows a person who is 18 years of age or older to make an online purchase of a Florida lottery ticket. The department may adopt rules to administer the program.”

Sun Sentinel: Florida Lottery may go online

Florida legislators could make playing the lottery a lot easier if they approve a bill introduced by state Sen. Gwen Margolis, D-Coconut Grove, and allow the lottery to sell tickets online. At present, tickets can only be bought at brick-and-mortar outlets and stores.

The Florida Lottery was founded in 1988, when voters passed a constitutional amendment that authorized the organization two years before. Over the years, lottery sales helped bring in $27 billion for education. Most of that profit was put in a trust fund to be divided up by the state legislature.

The proposal has some people worried about the harmful effects it might have on gambling addicts, but Margolis doesn’t think the online lottery would have a negative impact. Problem gamblers “like to sit at the table,” she said.

Brian Kongsvik, the helpline director of the Florida Council on Compulsive Gambling explained: “With any online gambling, and the potential to use a line of credit, it loses that physical pulling money out of pocket.”

When it comes to legalizing gambling, the organization is neutral. However, Kongsvik fears that making lottery tickets that easily accessible could result in more people needing the help of his organization.

“In theory, there is no doubt about it that some individuals that have a gambling problem, or the potential to develop one, could use credit lines to gamble more than they normally would,” he explained.

Florida Courier: Florida Lottery sales hit record-setting $5.3 billion

As Florida residents become more and more obsessed with scratch cards and lottery tickets, the state lottery reported it had reached record sales of $5.3 billion earlier in July. While part of that profit goes to the state budget and educational programs, the organization spends between $28 million and $30 million on advertising every year.

Even before the Powerball or Mega Millions rollover jackpot spurred sales, the Florida Lottery posted $5.36 billion at its last sales report. The year before that, it was just over $5 billion. About 60% of the money goes to winners, leaving $1.49 billion for the Educational Enhancement Trust Fund.

The increased revenues were generated by a growth in ticket sales. Scratch-off tickets are available in more than 13,000 locations across the state, with prices ranging from $1 to $25. Over the past year, sales went up by 12.7%. The $25 ticket is the most popular one, accounting for $13 million in weekly sales. Powerball sold $469 million, Mega Millions made $167 million and Lotto reached $349 million.

Lottery Deputy Secretary of Sales Tom Delacenserie said: “If we have a $600 million jackpot or $550 million jackpot, we just get out of the way and the sales take off. Last year we didn’t get up that high.”

Without fancy marketing campaigns or gambling bonuses, the national lottery manages to be a huge success in China. Over the past few years, the lottery market – especially the sports lottery – has been experiencing a steady growth.Today, the industry is worth more than $480 billion and now experts say its value could increase even more as players will rush to place bets on the 2014 FIFA World Cup. The sports betting market is already a very lucrative one, but the major football event could boost profits by $13.5 billion to $16.2 billion, analysts say.

Want China Times: World Cup boosts China’s already blooming sports lottery

Most popular forms of gambling are forbidden in China, but the national lottery made its debut in 2009 to allow local players to bet on football and basketball sports scores. Since then, football has proved to be especially popular and profitable. The fact that the Chinese lottery offers both better chances of winning and bigger prizes helped business flourish.

In 2010, during the World Cup in South Africa, the football prediction lottery alone sold $10 billion, marking a growth of 120% compared to the same period in 2009. In fact, this amount came very close to the total lottery sales made in 2009.

The lottery industry makes more than $480 billion. Most of it comes from brick-and-mortar businesses, but the internet sports lottery also contributes with an impressive $67 billion, with 14 billion coming from mobile platforms. According to Su Guojing, who founded Chin Sports Lottery, such periodic sports events boost sales by about 25%-30%.

Inside World Football: World Cup gives China Sports Lottery a big boost

China’s blooming sports lottery is expecting further growth over the coming month, due to the World Cup which could increase revenues by $13.5 billion to $16.2 billion. The country offers few options for gamblers, but sports betting is very popular among locals. Betting on Chinese lottery results is also profitable for players, as both their chances of winning and the prizes offered are higher than usual.

In 2013, sales reached an impressive $494 billion, with $67 billion of all wagers being placed over the internet and via mobile devices. Su Guojing, founder of China Sports Lottery, believes this year’s World Cup could boost lottery ticket sales by 25% to 30%.

The Ministry of Finance, which oversees the legal lottery business, has recently reported a 12.6% increase in lottery sales in May. The welfare lottery made 16.2% more sales over the last month, while sports lottery sales went up 8.2%. The first five months of 2014 brought a 13.9% increase in sales. The online lottery industry is also on the rise, with sales going up nearly 63%.

People Daily: Chinese lotteries to score during World Cup

The sports lottery sector is in for a big sales surge around the 2014 FIFA World Cup. During the 2010 soccer event, lottery sales in China hit four billion yuan ($648 million), increasing by 500% year-on-year and 400% compared to the previous month.

Records show more than 600 million Chinese residents now have access to the Internet. The online lottery business has flourished over the past few years and revenues keep going up, especially during major sports events.

An executive of 500, the New York-listed Chinese lottery service provider, told reporters: “We estimate that the World Cup will boost our sales of Internet-based sports lotteries by at least 70 percent.”

Huatai Securities is even more optimistic, predicting an increase of 150% in online sports lottery sales of sports lotteries.

Investors are becoming interested in the growing Chinese lottery market and companies are now seeking niches – including physical stores, online service and mobile Internet service – to help increase their profits.

Big companies are looking to improve their marketing strategies to attract more players and 500 is even offering a jackpot of 100 million yuan for players who successfully predict the results of all 63 World Cup matches.

China Daily: World Cup boosts Chinese sports lottery sales

According to the China Sports Lottery Administration Center, this year’s edition of the World Cup has helped boost the national sports lottery sales. Daily sales have gone up from less than 100 million yuan to more than 400 million yuan since the event started on June 12.

Local gambling news report China’s leading online lottery agent 500 is making roughly three to five times more sales than the daily average. However, it is common for profits to increase during important international sports events.

Official data shows total lottery sales, including welfare and sports, are up by 18.3% on a year-to-year basis, coming close to 310 billion yuan in 2013. Sales made online reached 42 billion yuan last year, accounting for 13.58% of the total amount.

Without fancy marketing campaigns or gambling bonuses, the national lottery manages to be a huge success in China. Over the past few years, the lottery market – especially the sports lottery – has been experiencing a steady growth.Today, the industry is worth more than $480 billion and now experts say its value could increase even more as players will rush to place bets on the 2014 FIFA World Cup. The sports betting market is already a very lucrative one, but the major football event could boost profits by $13.5 billion to $16.2 billion, analysts say.

Want China Times: World Cup boosts China’s already blooming sports lottery

Most popular forms of gambling are forbidden in China, but the national lottery made its debut in 2009 to allow local players to bet on football and basketball sports scores. Since then, football has proved to be especially popular and profitable. The fact that the Chinese lottery offers both better chances of winning and bigger prizes helped business flourish.

In 2010, during the World Cup in South Africa, the football prediction lottery alone sold $10 billion, marking a growth of 120% compared to the same period in 2009. In fact, this amount came very close to the total lottery sales made in 2009.

The lottery industry makes more than $480 billion. Most of it comes from brick-and-mortar businesses, but the internet sports lottery also contributes with an impressive $67 billion, with 14 billion coming from mobile platforms. According to Su Guojing, who founded Chin Sports Lottery, such periodic sports events boost sales by about 25%-30%.

Inside World Football: World Cup gives China Sports Lottery a big boost

China’s blooming sports lottery is expecting further growth over the coming month, due to the World Cup which could increase revenues by $13.5 billion to $16.2 billion. The country offers few options for gamblers, but sports betting is very popular among locals. Betting on Chinese lottery results is also profitable for players, as both their chances of winning and the prizes offered are higher than usual.

In 2013, sales reached an impressive $494 billion, with $67 billion of all wagers being placed over the internet and via mobile devices. Su Guojing, founder of China Sports Lottery, believes this year’s World Cup could boost lottery ticket sales by 25% to 30%.

The Ministry of Finance, which oversees the legal lottery business, has recently reported a 12.6% increase in lottery sales in May. The welfare lottery made 16.2% more sales over the last month, while sports lottery sales went up 8.2%. The first five months of 2014 brought a 13.9% increase in sales. The online lottery industry is also on the rise, with sales going up nearly 63%.

People Daily: Chinese lotteries to score during World Cup

The sports lottery sector is in for a big sales surge around the 2014 FIFA World Cup. During the 2010 soccer event, lottery sales in China hit four billion yuan ($648 million), increasing by 500% year-on-year and 400% compared to the previous month.

Records show more than 600 million Chinese residents now have access to the Internet. The online lottery business has flourished over the past few years and revenues keep going up, especially during major sports events.

An executive of 500, the New York-listed Chinese lottery service provider, told reporters: “We estimate that the World Cup will boost our sales of Internet-based sports lotteries by at least 70 percent.”

Huatai Securities is even more optimistic, predicting an increase of 150% in online sports lottery sales of sports lotteries.

Investors are becoming interested in the growing Chinese lottery market and companies are now seeking niches – including physical stores, online service and mobile Internet service – to help increase their profits.

Big companies are looking to improve their marketing strategies to attract more players and 500 is even offering a jackpot of 100 million yuan for players who successfully predict the results of all 63 World Cup matches.

China Daily: World Cup boosts Chinese sports lottery sales

According to the China Sports Lottery Administration Center, this year’s edition of the World Cup has helped boost the national sports lottery sales. Daily sales have gone up from less than 100 million yuan to more than 400 million yuan since the event started on June 12.

Local gambling news report China’s leading online lottery agent 500 is making roughly three to five times more sales than the daily average. However, it is common for profits to increase during important international sports events.

Official data shows total lottery sales, including welfare and sports, are up by 18.3% on a year-to-year basis, coming close to 310 billion yuan in 2013. Sales made online reached 42 billion yuan last year, accounting for 13.58% of the total amount.