In a surprise move, Betfair has just added a sports betting app to Apple’s iPhone store, breaking down Apple’s anti-gambling policy. The new app uses geolocation and age verification to ensure only players who are allowed to bet on sports are able to do so. Apple has yet to offer an official statement, so it is possible that the app just slipped under the radar.

Geek.com: Did Apple just greenlight online gambling on the App Store?

You can’t have sex or nudity at the Apple App Store, but now you can bet on sports using your iPhone. Either this app submission slipped under the Apple censors’ radar, or they have relaxed their policies in order to make more types of software available.

Whichever the case may be, Betfair has just become the first gambling group to have its betting software (called Betfair Client) available at the store. According to EGR Mag, this development ushers in a new era for iPhone users:

Betfair’s mobile chief claims that Apple imposed “no terms and conditions” to regulate gambling applications. Despite this, the app only works in the UK and Ireland.

Apple has been very restrictive lately about what apps it allows, especially when they show skin or offer adult themes. They even removed apps provided by underwear sellers because they included images of scantily-clothed men and women in their shopping apps.

eGamingReview: Betfair gambling app marks Apple turnaround

Betfair recently became the first major online betting company to offer a gambling application through Apple’s iPhone App Store, marking a new stance on gambling apps from Apple.

The downloadable app, which Betfair’s exchange product, marks a change in Apple’s policies regarding gambling apps, which have not been allowed in the past.

Charles Palmer, head of Betfair mobile said: “There were no terms and conditions about gambling. We approached Apple with the proposal and our app, showing it does the normal KYC and age verification.”

The app is only available to customers in the UK and Ireland, and uses the iPhone’s built-in GPS to make sure bets are only placed from these areas.

“We have also added the ability to locate where the customer is. It can tell if you are in the UK or Ireland, and if you’re not, it won’t function. We put that in there as an extra precaution – they didn’t request that,” he said.

Computer Weekly: BetFair puts iPhone gaming app into Apple App Store

BetFair, one of the world’s biggest online sports betting operators, just launched an iPhone app that allows punters to bet on sports while on the move.

The launch is part of an attempt by BetFair to “mobilise” its business. The company already supports browser-based apps on Symbian, Blackberry, and Android, and they are working on spreading out even more.

The new app gives the company fine control over authentication and verification of bettors, making it almost impossible for under-age people to place bets. It also uses the iPhone’s GPS locator to only allow bets to be placed from authorized jurisdictions.

According to BetFair, mobile customers are up 40% from last year, with revenues from mobile customers up a full 50%.

In a surprise move, Betfair has just added a sports betting app to Apple’s iPhone store, breaking down Apple’s anti-gambling policy. The new app uses geolocation and age verification to ensure only players who are allowed to bet on sports are able to do so. Apple has yet to offer an official statement, so it is possible that the app just slipped under the radar.

Geek.com: Did Apple just greenlight online gambling on the App Store?

You can’t have sex or nudity at the Apple App Store, but now you can bet on sports using your iPhone. Either this app submission slipped under the Apple censors’ radar, or they have relaxed their policies in order to make more types of software available.

Whichever the case may be, Betfair has just become the first gambling group to have its betting software (called Betfair Client) available at the store. According to EGR Mag, this development ushers in a new era for iPhone users:

Betfair’s mobile chief claims that Apple imposed “no terms and conditions” to regulate gambling applications. Despite this, the app only works in the UK and Ireland.

Apple has been very restrictive lately about what apps it allows, especially when they show skin or offer adult themes. They even removed apps provided by underwear sellers because they included images of scantily-clothed men and women in their shopping apps.

eGamingReview: Betfair gambling app marks Apple turnaround

Betfair recently became the first major online betting company to offer a gambling application through Apple’s iPhone App Store, marking a new stance on gambling apps from Apple.

The downloadable app, which Betfair’s exchange product, marks a change in Apple’s policies regarding gambling apps, which have not been allowed in the past.

Charles Palmer, head of Betfair mobile said: “There were no terms and conditions about gambling. We approached Apple with the proposal and our app, showing it does the normal KYC and age verification.”

The app is only available to customers in the UK and Ireland, and uses the iPhone’s built-in GPS to make sure bets are only placed from these areas.

“We have also added the ability to locate where the customer is. It can tell if you are in the UK or Ireland, and if you’re not, it won’t function. We put that in there as an extra precaution – they didn’t request that,” he said.

Computer Weekly: BetFair puts iPhone gaming app into Apple App Store

BetFair, one of the world’s biggest online sports betting operators, just launched an iPhone app that allows punters to bet on sports while on the move.

The launch is part of an attempt by BetFair to “mobilise” its business. The company already supports browser-based apps on Symbian, Blackberry, and Android, and they are working on spreading out even more.

The new app gives the company fine control over authentication and verification of bettors, making it almost impossible for under-age people to place bets. It also uses the iPhone’s GPS locator to only allow bets to be placed from authorized jurisdictions.

According to BetFair, mobile customers are up 40% from last year, with revenues from mobile customers up a full 50%.

In anticipating of a potential opening of the US online gambling market, Unibet PLC has paid $2.25 million for a 25.9% share in bingo.com. The private placement comes shortly after bingo.com switched to Unibet’s online bingo and casino network. Unibet has also announced its intention to apply for a license to operate in France.

Wall Street Journal Market Watch: Bingo.com Closes $2,250,000 Private Placement from Unibet

Bingo.com, Ltd., owner of the online gaming site www.bingo.com, announced yesterday that it closed a private placement from Unibet Group plc, selling 15 million common shares at $0.15 apiece, raising net proceeds of $2,250,000. The placement represents 25.9% Bingo.com.

“Bingo.com is pleased to have secured a private placement from Unibet,” said Bingo.com’s CEO Tarrnie Williams. “With one of the World’s leading gaming operators as both an investor and operational partner, Bingo.com will now have the resources to support its brand in a number of emerging online bingo markets. We very much look forward to taking on a leading role in the expansion of online bingo worldwide.”

Unibet CEO Petter Nylander was equally positive. “Investing in Bingo.com, one of the strongest bingo brand names in the industry, is exciting for us. We believe in the power of the Bingo.com URL and believe that Bingo.com will be a leader in online bingo for years to come. We look forward to growing our businesses together in existing and new markets.”

Unibet recently developed turn-key online gaming platform, offering partners to be part of their online casino and bingo network.

Business Wire: Unibet Group plc – Interim report January – March 2010

During the first quarter of 2010 Unibet Group plc saw continued growth in terms of gross winnings revenue as well as active customers. Their live betting offerings together with live event streaming and the Unibet Mobile platform have all been important driving factors in recent months.

April also shows very good figures, with average daily gross revenue up over the average daily gross revenue for the previous three months.

Unibet recently decided to apply for a licence to operate in France after the recent opening of their online gambling market. The exact terms of licences in the country have yet to be revealed, but 2010 earnings are not expected to be significant. This change in the regulatory situation renders the group’s financial goals for 2010 obsolete. Given the uncertainty regarding France, Unibet CEO Petter Nylande says it will be challenging to outperform 2009.

Lastly, in preparation for the possible opening of the US online gambling market, Unibet has acquired 25.9% of the NASDAQ listed company Bingo.com through a private placement of $2.25 million.

eGaming Review: Unibet wagers on legal US egaming with Bingo.com stake

UNIBET just acquired a quarter of NASDAQ-listed Bingo.com in hopes that the US online gambling market will soon open up once again.

The Swedish operator now owns a 25.9% stake in the business, acquired through a private placement for $2.25m. The move follows just two months after Bingo.com joined Unibet’s online bingo and casino network in March.

Petter Nylander, chief executive of Unibet, said: “We believe in the power of the Bingo.com URL and believe that Bingo.com will be a leader in online bingo for years to come.”

Unibet also just announced its intention to apply for a licence to operate in the recently-opened French egaming market.

In anticipating of a potential opening of the US online gambling market, Unibet PLC has paid $2.25 million for a 25.9% share in bingo.com. The private placement comes shortly after bingo.com switched to Unibet’s online bingo and casino network. Unibet has also announced its intention to apply for a license to operate in France.

Wall Street Journal Market Watch: Bingo.com Closes $2,250,000 Private Placement from Unibet

Bingo.com, Ltd., owner of the online gaming site www.bingo.com, announced yesterday that it closed a private placement from Unibet Group plc, selling 15 million common shares at $0.15 apiece, raising net proceeds of $2,250,000. The placement represents 25.9% Bingo.com.

“Bingo.com is pleased to have secured a private placement from Unibet,” said Bingo.com’s CEO Tarrnie Williams. “With one of the World’s leading gaming operators as both an investor and operational partner, Bingo.com will now have the resources to support its brand in a number of emerging online bingo markets. We very much look forward to taking on a leading role in the expansion of online bingo worldwide.”

Unibet CEO Petter Nylander was equally positive. “Investing in Bingo.com, one of the strongest bingo brand names in the industry, is exciting for us. We believe in the power of the Bingo.com URL and believe that Bingo.com will be a leader in online bingo for years to come. We look forward to growing our businesses together in existing and new markets.”

Unibet recently developed turn-key online gaming platform, offering partners to be part of their online casino and bingo network.

Business Wire: Unibet Group plc – Interim report January – March 2010

During the first quarter of 2010 Unibet Group plc saw continued growth in terms of gross winnings revenue as well as active customers. Their live betting offerings together with live event streaming and the Unibet Mobile platform have all been important driving factors in recent months.

April also shows very good figures, with average daily gross revenue up over the average daily gross revenue for the previous three months.

Unibet recently decided to apply for a licence to operate in France after the recent opening of their online gambling market. The exact terms of licences in the country have yet to be revealed, but 2010 earnings are not expected to be significant. This change in the regulatory situation renders the group’s financial goals for 2010 obsolete. Given the uncertainty regarding France, Unibet CEO Petter Nylande says it will be challenging to outperform 2009.

Lastly, in preparation for the possible opening of the US online gambling market, Unibet has acquired 25.9% of the NASDAQ listed company Bingo.com through a private placement of $2.25 million.

eGaming Review: Unibet wagers on legal US egaming with Bingo.com stake

UNIBET just acquired a quarter of NASDAQ-listed Bingo.com in hopes that the US online gambling market will soon open up once again.

The Swedish operator now owns a 25.9% stake in the business, acquired through a private placement for $2.25m. The move follows just two months after Bingo.com joined Unibet’s online bingo and casino network in March.

Petter Nylander, chief executive of Unibet, said: “We believe in the power of the Bingo.com URL and believe that Bingo.com will be a leader in online bingo for years to come.”

Unibet also just announced its intention to apply for a licence to operate in the recently-opened French egaming market.