Tiger is not his real name. This golf legend – perhaps the most famous golfer who ever lived – was born Eldrick Tont Woods. The name “Tiger” was given to him as a child by his father, and the nickname stuck with him through adulthood.
Woods’ father was a Vietnam vet. His mother was originally from Thailand. Both of his parents had mixed ancestry, making Woods one-quarter Chinese, one-quarter Thai, one-quarter African American, one-eighth Native American, and one-eighth Dutch. To keep things simple, Woods refers to himself as Cablinasian (Caucasian, Black, (American) Indian, and Asian.
In 1978, when Woods was 2 years old, he made his first television golf appearance, putting against showstar Bob Hope on The Mike Douglas Show. Before the year was up, he had won his first golf competition. At age three, he shot a 48 over nine holes over the Cypress Navy course, and at age five, he appeared in Golf Digest. Woods established himself as a golf prodigy from an early age, and has yet to live down that title.
As a teenager, Woods’ career really picked up. He started getting noticed by the likes of Jack Nicklaus, and he was winning more big events than ever before. In 1994, at the age of 19, he moved on from his Junior League career to play in the U.S. Amateur Championship, becoming the youngest winner the event had ever seen.
After high school, Woods attended Stanford University on a golf scholarship. After two years of mixing school and golf, he left university, went pro, and immediately signed a $40 million endorsement deal with Nike – the biggest such deal the golf world had ever seen. Since then, the sponsorship deals have only increased, during Woods into the most marketable athlete the world has ever seen.
Woods has had an impressive pro career. To date, he has won 71 official PGA Tour events including 14 majors. His focus is on raw power, and he is known for his long drives. His short game is also good – his putting skills, especially when he’s under pressure, are a sight to behold. Despite his incredible skill he remains cautious in his game – he plays fewer big events than most pros, preferring to spend more time preparing for each one to be sure he plays the best game he can play.
The man’s skills have certainly paid off. Last year, Forbes confirmed that Woods is the first male athlete in sports history to earn more than one billion dollars during his career.
Woods has had a bad year, there’s no question about that. He’s lost many of his most lucrative sponsorships, and his charities have taken a hit. But as of April 2010 Woods back in the game, and he’s showing no signs of slowing down. In fact, both Both William Hill and Ladbrokes, two of the largest online sportsbooks, have Woods listed as the 4-1 favorite to win the next Masters. Does he still have what it takes?

Golfer Tiger Woods, who has been in the limelight in recent months because of a scandal surrounding his personal life, has turned down a lucrative sponsorship offer from Paddy Power, Ireland’s biggest bookmaker. Woods has lost many of his biggest sponsors in recent months. Paddy Power intends to turn around with an even better offer.
New York Times: Woods Turns Down Paddy Power Sponsorship Offer
Golfer Tiger Woods turned down a five year, $75 million sponsorship offer from the Irish online sportsbook Paddy Power. Upon being rejected, Paddy Power announced intentions to an improved offer.
Woods has been losing sponsors lately. The 14-times major champion winner lost his deal with sports drink brand Gatorade last week. Gatorade was the third major corporate sponsor to dump Woods since details of his inappropriate conduct hit the newsstands last year.
The golf star was earning $100 million in endorsement deals annually before taking a break from golf in December. Woods has not said when he intends to return to the sport when he spoke to media last month. He has remained very quiet since the scandal over his private life erupted in December.
During last year’s U.S. PGA Championship, Paddy Power lost 1.5 million euros to bettors who had gambled on Woods after just 36 holes, even though Woods lost to South Korea’s Yang Yong-eun at the end of the event.
Market Watch: Woods turns down $75 million sponsorship offer
Paddy Power, a publicly traded internet sports betting company in Ireland, offered Tiger Woods’ representatives a $75 million sponsorship deal over the next five years.
Woods turned down the offer. The company said it “remains keen” to strike a deal, and intends make an “enhanced” offer to secure the deal.
Woods has lost many of his endorsements in the last few months, including Accenture and Gatorade, ever since he admitted to having multiple affairs.
Procter & Gamble’s Gillette has kept Woods’ contract alive, might not use Woods in any more ads. Nike and Electronic Arts also continue to honor their contracts.
Woods has publically apologized for his recent actions, but has not said when he will begin golfing again.
Paddy Power has a history of spending on its message: Marketing expenses were nearly 29 million euros in 2009, while recorded profits were around 58 million euros.
Business Week: Paddy Power to Raise Woods Offer After Bid Rejected
Paddy Power, Ireland’s biggest sportsbook, intends will increase its sponsorship offer to Tiger Woods after their previous bid of $75 million over five years was rejected by the golfer.
“Paddy Power remains keen to work with Tiger Woods, and will re-engage” said the Dublin-based group. “An enhanced offer will be made.”
“Tiger as a brand is up there with Coca-Cola and Pepsi. It’s something we are quite serious about.” The new offer will be “somewhat more generous,” he said.
Woods, who is a 14-time major-tournament winner, recently lost his sponsorship deals with Accenture Plc and AT&T Inc. These contracts were broken after Woods admitted to being unfaithful to his wife, and announcing that he intended to take indefinite break from playing golf.
